So, How do You Stay All Relevant When the Digital World Never Sleeps?
Social Media has its own flavour of algorithm, but they all simply crave for one thing: that’s engagement. Likes, comments, shares, saves, watch time, these are the signals that tell the algorithm your content is worth showing. Let’s take an example, Instagram simply prioritises reels with high watch rates and quick interactions. Whereas LinkedIn boosts the content that simply sparks meaningful conversations. So, if your content is not working with the algorithm that it really wants, it’s likely to vanish over time.Here Are Some Brands that stay in the Spotlight
Let’s look at some of the brands that have mastered the art of simply staying relevant:- Swiggy: The real-time tweets during the matches and events are so witty, funny, relatable, and also algorithm-friendly.
- Nykka: By posting beauty tutorials and product drops timed with the right festivals and trends, they keep their audience engaged and informed.
- CRED: Simply known for the latest marketing campaigns and meme-worthy ads, CRED’s content often goes viral.





