Technical Issues
Simply having a website is not enough to get to the top of search rankings. But along with a website, several technicalities need to be fixed and optimised as per the SEO requirements. What can these be? Let’s have a quick overview.No Indexing
A common technical issue that prevents your website from ranking is its non-availability for indexing. Indexing reflects that the website or URL is available, and Google will show it. But there exist many reasons why your website might not have been indexed. Some prominent ones are:- It’s relatively new; Google bots take time to review every new page or information online and then decide whether it is worthy or not.
- Your Website is blocked for crawling; Several functions exist, such as “robots.txt” or “noindex”, which indicate that search bots in the page shouldn’t crawl the page. Hence, if any of these functions exist on your website, it might prevent Google from crawling your website and hence will not be indexed.
- Lack of navigation; It is also a common issue that impacts the indexing of a webpage. It is important to ensure that internal linking has been done properly so that Google bots can navigate or crawl back to the pages.
Page Speed Issues
Another issue can be the high page loading time, which can be due to unoptimised page content, images, and other factors that significantly impact the user experience. These issues can be better evaluated with the help of Google Core Web Vitals, and accordingly, relevant improvements can be made following the suggestions offered.Content Issues
Further, the ranking is also influenced by content issues on your website. Such content issues can be:Keyword cannibalisation
- It is a situation where multiple pages have similar or the same targeted set of keywords, also with a similar content type or flow. These mainly happen when there are just minor differences between the pages, and the overall content follows a similar structure.
Poor Content Optimisation
- You can check the page insights to evaluate whether the content has been optimised for the Google bots or not. You can also check the page insights, which show suggestions about how to improve the content. Such an optimisation is also important to improve page speed and improve its ranking potential.
Content Relevancy and Uniqueness
- To rank better on Google, you need to ensure that the content on your website is relevant to the user’s intent and offers a unique point apart from that of your competitors’ websites.
Credibility Issues
To ensure a better ranking of your website, it needs to be credible and safe for the users. Google determines such credibility of a website based on several key factors, which can further be identified as:EEAT Factors
- Google values and highly considers the E.E.A.T. factors. Such stands for expertise, experience, authoritativeness, and trustworthiness. Hence, before putting any content on your website, you should evaluate it based on these factors and decide accordingly.
Links From Other Websites
- Another aspect that impacts your website’s ranking is the credibility issues. You must have heard about the importance of backlinks for your website’s SEO performance. But to enjoy the full potential of such backlinks, you should ensure that these backlinks are from reputable sites. Hence, lacking a rank denotes that either you don’t have the required number of relevant backlinks or your competitor has more relevant links than you.
Google Penalisation
- Further, a key aspect that impacts your website ranking is any manual action or penalty by Google. If Google bots find any website seriously violating its policy, then it penalises it for its action. Such has a significant impact on the website’s credibility and its ability to rank.
