What Are SERPs?
Search Engine Ranking Pages is the page that contains the list of all the websites and pages based on the search query of the user. Every search engine has its SERP, but as of the current market statistics, it can be identified that Google holds the market with more than 80% of the searches. Hence, optimizing your website as per the Google SERP has become more significant in modern times.
Elements of Google SERP
Since Google leads the market with more search count, it is significant to better understand the key elements and features of Google SERP and to plan your SEO Strategy accordingly.Featured & Rich Snippets
A common element that you can easily find on every SERP is snippets. They are also called the zero ranking position on SERP. For a better understanding, a snippet is an answer provided by Google to your question. Such an answer is based on the data available on Google or posted by the users. To get positioning on such snippets, the best approach is to work on your content quality. For SEO working on snippets acts out to be a significant aspect as it can help in improved conversion. Working on content allows you to provide your users with relevant information specific to their questions. Hence, contributes towards improved engagement and retention.
Organic Results
Another essential element of SERP is the organic results that appear solely based on the algorithm and search results. Google aims to maintain the best transparency levels and fairground for website owners. Hence, the majority area of SERP is occupied by organic results. The core SEO strategy of any brand is directly associated with improving your website ranking and visibility on SERPs. The SEO experts make use of keyword research, content optimization as well as other ranking factors to improve your ranking.
Paid Ads
SERPs has also a section for paid ads. In this section, the paid sponsored advertisements are placed. They can be in the form of text, images, or shopping widgets. It is also a part of the SEO strategy being adopted by experts and professionals. The paid ads as the name suggests are not organic, but there is too much competition to appear among the paid ads. Hence, to ease the process, Google has introduced a bidding system, which defines a price for each slot. Hence, along with getting your ad or website to appear among the paid ads, it is also important to work on the content and visual element of the ads so that the users can be influenced to click on it.People Also Ask
You must have noticed that depending on your search query, you also come across a section with a few related questions. The section is titled “People Also Ask”. In this section, Google picks the most asked questions by the users and places them all together to reach your search experience. If you find a question relevant to your search query you can simply click on it and get your answer. From the point of view of a website owner or the SEO expert, it is also a part of the snippets and is also termed as featured snippets. If you check out the answers provided beneath the questions, you will find that they are not the exact answers, but the most relevant answers available on Google. Hence, an SEO expert aims to include a more precise answer to the question in their content considering the question. Such aspects help in improved chances of content ranking on SERPs.
Knowledge Panel
An essential element of SERPs is the knowledge panel. Whenever you search for a brand or a specific topic, you must see an additional panel on the right-hand side of the SERP. The panel includes the relevant information regarding the topic in a summarised format sourced from a public domain such as “Wikipedia”. Not restricted to a single source, but it can include several other sources. It includes a list of facts, images and other relevant details that might be beneficial for the user.
