Performance marketing is a comprehensive strategy focused on driving specific actions or results, such as clicks, conversions, or sales. It allows you to better track your returns on your ad spend and plan your brand marketing and communication approaches accordingly.

Success in Performance Marketing is measured using key performance indicators (KPIs) relevant to the campaign goals, such as return on ad spend (ROAS), cost per acquisition (CPA), conversion rate, click-through rate (CTR), and others.

At VerveOnlineMarketing, we work on a range of digital advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and others, depending on the target audience and campaign objectives.

Getting started with our performance marketing services is easy! Simply reach out to our team, and we'll schedule a consultation to discuss your goals, budget, and target audience. From there, we'll develop a customized strategy tailored to your needs.

Performance Marketing campaigns can help you get a high ROAS of approx. 15-20x. However, achieving such a high ROAS requires sustained efforts, continuous campaign optimization, and the expertise of skilled marketers, who can better understand your brand & product and can design campaigns accordingly.

SEO is a long-term strategy that involves improving a website's visibility and ranking on search engine results pages such as Google, Bing & others.

SEO is a long-term strategy that involves improving a website's visibility and ranking on search engine results pages such as Google, Bing & others.

Investing in SEO can help you ensure long-term results and drive traffic organically to your brand’s website. Being organic can help you neutralize the cost of paid ads and get a better overall ROAS.

Every business irrespective of nature, size, or industry, should opt for a customized SEO approach to ensure that their business ranks on top at digital platforms. SEO aims to improve your brand’s digital visibility.

Social Media Optimization (SMO) is an approach that focuses on building your brand's reputation and enhancing its visibility on various social media platforms. SMO experts help brands reach their targeted audience, establish communication, and keep audiences engaged.

SMO aims to build or improve your brand awareness and to drive traffic to your website. Also, it acts as a tool to keep your audience informed of any new product launch, discounts or any other important information.

You can start by developing your brand's social media presence, identifying your marketing objectives, brand message, and target audience personas & drafting a unique strategy accordingly. You can also collaborate with Social Media Marketing Experts for professional guidance and a tailored approach, bypassing the steps.

The selection of social media platforms depends majorly on your brand’s preferences. However, the most commonly preferred platforms include Facebook, Instagram, Snapchat, LinkedIn & Twitter.

In simplest terms, pay-per-click (PPC) is an advertising format where you pay only when a user clicks on their ad. These ads align with specific keywords and phrases that the target audience may use to search for products, ensuring that they are relevant and visible when users are actively looking for similar products.

PPC campaigns serve the primary purpose of enhancing sales, revenue generation, lead acquisition, or driving traffic to your website. Also, it allows the flexibility to establish customized goals for your campaigns, which can contribute to building stronger brand recognition and improving product awareness.

PPC campaigns are measured using a range of statistical tools including ROAS (Return-On-Ad-Spends), CTR (Click-Through Rate), LTV (Lifetime Value), Conversion Rate, Page Visits & other statistics which are pre-decided based on your marketing goals.

PPC budgets vary from brand to brand. It depends on your competition level, industry sector, business size, and other factors. Hence, it is always a better option to connect with PPC experts who can help you decide your PPC budget.