The Wishlane
The Wishlane is a brand for all your daily life needs. You can find different categories like Bathroom Decor & Lights, Gifting Items, Health & Beauty, Kitchen & Garden Utilities, Lifestyle, Toys, and others. The best part about the brand is that they offer 100% free shipping and 100% satisfaction guaranteed. They go to extreme lengths to make you satisfied with the products and services. They believe that spreading happiness is the core value that keeps them looking after their customers.
The Wislane has targeted multiple industries so their target audience is also vast. It targets an audience including women, kids, men, etc of almost every age group.
The major objectives of The Wishlane are targeting the masses, keeping comfort and need on priority, and making people satisfied.
Challenges:
There were some major challenges faced by The Wishlane before us like low website traffic, high competition, irregular orders, and fewer Users. If you take each of these challenges then all are connected. Still, The Wishlane needed separate attention for each problem.
This is what lacking in the marketing of The Wishlane before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation
Strategy:
We have worked so many new strategies to overcome the challenges of The Wishlane. These strategies are well-planned according to the needs of the client. The strategies we worked on were:
1
The strategy that we have worked on vastly targets the audience. The younger generation of women and men believe in maintaining a lifestyle and their life with convenient stuff. So, we decided to define an age audience for certain campaigns only.
2
We also strategized to work on the graphics, brand image, and representation of the products along with the content.
3
We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and products. Also, we can reach maximum potential consumers.
Implementation:
- While strategizing marketing for The Wishlane, we realized that competition was the point of pain, so we decided to try something more effective like changing preferences in different campaigns.
- We implemented the campaign with specific demographics and defined target audiences.
- This created a breakthrough for the marketing campaign of The Wishlane and supported sales.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on the different factors the result of the marketing campaign for The Wishlane is the following:
1
ROAS got increased by 4X and we also build a strong image among the people.
2
The website traffic got increased by 80% with an increase of 95% in conversion rate.
3
The sakes also got increased by 220% so the regularity of orders also got improved.
Lessons Learned:
At last, we have learned a lot by handling marketing for The Wishlane. How to deal with contrasting situations, how to tackle a client that has a lot of competition in the market, and have a new perspective towards business. We worked on new strategies for marketing. Overall, it was a fascinating and knowledgeable experience for us.
Boost.
Optimize.
