The Pynk Posh
Boutique offering custom-centric designs speculated by Indian artisans. We deliver both modern and chic style designs for outfits. Fast fashion designer brand- the Pynk Posh, captivates women of every age with fashion senses and vibes like a wow. The brand believes to give you confidence and inherit your everyday goal with stylish outfits including ethnic dresses, modern designs dresses, premium styles, etc- for every color and mood.
Pynk posh hues are the brand’s segment where a woman can access her everyday clothing frocks, co-ord sets, dresses, etc. The brand wants to make its rejuvenating idea into the mainstream of the nation and international women. Get exclusive designs on the platform at affordable prices.
Challenges:
The challenge the brand has mentioned in the beginning is how to empower the common yet unique styling wearing senses to outer grounds and mixed with everyday wearing. Every new brand has something unique to serve the audience and our major focus is to give that divine elegance and perfection to the women including the urban, international, and non-urban places.
Strategy:
Most of the brands are focused on an increase in the visibility of the clothing apparel without improving the quality and perfection of stitching. But the Pynk Posh wants to add this element into their products keeping the price segment well balanced. The brand meets with VOM, to prepare a unique streamlined strategy for them.
1
Measure the pricing aesthetic of the marketing funnel for the brand by analyzing the already existing brands in the same level of competition.
2
The cost per acquisition, CAC has been increased with the overspending for the ecommerce branding. VOM focuses on spending per product.
3
The demand for women is supreme, deliver the relevant ad to the customer on the potential channels.
Implementation:
Implementation takes a unique amount of time to pursue. The process involved in the implementation are:
- Categorize the women who are the potential to buy among the total women who are just checking for the categories of items.
- Sales marketing funnel prepared to target the women of most buying age including 20-40 years.
- Divide the ladies with their social presence and their earning and hit them for a call on the social media channels.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The Pynk Posh achieved the results in the time span of fixed months just after the first performance of marketing strategy planning. The results are as follows:
1
220% growth in sales hit the most speculated categories including the Pynk Posh Luxe.
2
Traffic increase has been massive with 85% growth on a weekly basis, the major areas of targeting are social media channels for ad campaigning.
3
90% of the consumers buy and retain for future sales. The brand is loved for its quality and styling efforts by the woman.
Lessons Learned:
The Pynk Posh is a synonym for the perfect fast fashion apparel brand so we monitor and analyze the performance of its past before coming to any move. Our team of experts has planned the strategy to accumulate women’s clothing to a big market- all of the planning was situated around it only. In the overall journey, we learned a lot.
Boost.
Optimize.
