Sweet Moon

Sweet Moon has specialized in making comfortable and designer nightwear for women of all ages and sizes. They provide Nightwers, Co-Ord Sets, Nighties, Bottom Wear, Maternity Wear, and T-Shirts. Each item they provide is made from high-quality fabric and is soft on the skin.

Challenges:

Growing competition in the market was the main challenge we faced for the performance marketing of Sweet Moon. Other challenges were to reach female audiences of all ages and sizes effectively.

Strategy:

Sweet Moon is an eCommerce brand, and thus, we look into every possible aspect of performance marketing and form strategies to overcome the challenges of Sweet Moon. These strategies are well-planned according to the needs of the client. The strategies we worked on for Sweet Moon were:

1

We targeted only female potential prospects of all ages who were looking for nightwear.

2

We made creatives to represent Sweet Moon as a brand that prioritizes comfort and quality.

3

We mainly target females who use smartphones are in social media platforms.

Implementation:

Targeting potential female products who are on Social Media was easy.
As a quality product that offers comfort, Sweet Moon got easy attention.
It was easy to get more reach with the audience of a single gender.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the strategies we planned and the implementation we did, the following were the results we received for Sweet Moon are as follows:

1

Increase in sales by 210%

2

Increase in website traffic by 77%

3

More Add-To-Cart Actions were taken and an increase in conversion rate by 89% was observed.

Lessons Learned:

Some brands have the competitive advantage of selling a genre of products. For the promotion of these brands, great offers and design do the most job.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“They really helped us settle well in the market. Their strategies were perfect, and we saw results. Highly Recommend!”

- Sweet Moon, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.