Studio Amala

Studio Amala is a premium fashion brand delivering stylish clothing options for women. The brand aims to provide consumers with modern style options with a traditional touch. Along with being customer-oriented, Studio Amala ensures to follow sustainability practices. Such is achieved by manufacturing clothes from recycled fabrics.

Being a premium brand, Studio Amala targeted female consumers looking for stylish and quality wear options for different occasions. Also, it targets customers supporting responsible consumption trends in the marketplace. As being expensive and customer-oriented, Studio Amala ensures that dresses are manufactured on an order basis.

The marketing objective of the brand included the focus on its improved brand awareness and positioning as a quality women’s wear. To ensure its improved client reach and establish positive relations.

Challenges:

The performance marketers at VOM have identified several key barriers to the marketing success of Studio Amala. The brand has a niche audience which limits the targeted customers. Further, it also had a low brand reach/awareness, and low repeat orders. The performance marketers identified that Studio Amala is operating in an industry with frequent style changes.

Strategy:

Based on the identified challenges, the performance marketers aimed towards defining unique strategies that can help in improving the brand positioning of Studio Amala. The key strategies adopted were:

1

We focused on platforms/channels with the most active targeted audiences. Rather than focusing on every available platform, we limited our focus to only effective platforms.

2

We resegmented the product’s target audience and focused on a diversified audience base. Which was limited to just a premium audience previously. Hence, it helped in better brand awareness.

3

Along with product style, we focused on the quality and manufacturing process. Such helped to attract the attention of audiences with similar interest areas.

Implementation:

The brand has competition from premium and established brands. Hence we were required to reflect more on the brand’s premium nature.
We further aligned our marketing strategies as per the shifting seasonal requirements. Such helped in ensuring better customer attention in the marketplace.
Further changes/transformations were made to the campaign as per the audience’s responses.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The marketing campaign developed for Studio Amala received a positive response from the targeted audience.

1

The campaigns have helped in achieving an 82% in Studio Amala’s website traffic.

2

Further, it has recorded a net growth of 85% in its conversion rate. Such has helped Studio Amala to control its CAC and improved repeat orders.

3

A 150% increase in brand sales has been recorded since it partnered with VOM.

Lessons Learned;

Working with Studio Amala was a great experience, it helped us to enhance our experience of developing campaigns for a premium clothing brand. Studio Amala is one of the amazing clients that we have and helps us to explore more of the industry and related aspects.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“We deliver quality and trendiest women's wear collections, but we were facing challenges to reach our potential audience. But the experienced professional marketers at Verve Online Marketing helped us to overcome such challenges and provided us with an enhanced reach.”

- Studio Amala, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.