Starin
The promo theme of the brand is on converting the Stare of Judgment to the Stare of Appreciation. Starin brand focuses on giving excellence to women’s femininity with apparel and fashion clothes. The beautiful concept appreciated the ‘wow’ concept due to the presence of experimentation in the minds of artists and designers. The statement fashion clothing brand comes with a cult of beautiful weaving by personalized artists.
Challenges:
A major challenge that exists with the ‘Starin’ brand is to promote their idea to society and give a sensible and alarming clothing touch to women. The first drop-in and stigma are in the mind of the ladies themselves, they betray (or are afraid) to wear glamorous clothes in public. The brand Starin has to change the concept of wearing a little glamorous fashionable clothes with confidence.
Strategy:
The brand wanted to cover the challenges existing today in the already-established market of apparel. The strategy is planned to achieve success instantly and VOM does the same promise as what the brand has expected.
1
The major focus for strategy building is to achieve results in sales.
2
Improve the mindset of women of the age group 18 to age 30 to Starein with the gesture of respect and confidence. Influence them from the platform where she stays and binges for a long.
3
Promote the clothing senses for eco-friendly clothes. Focus on ideas that build great sales while reducing the cost per acquisition of clothes.
Implementation:
While meeting with the VOM, Starin gets assured of the successful implementation of the challenges. The VOM addresses the issues raised at the beginning of the digital platform and converts their potential customers into conversions.
- Create the image positioning of the brand concept on social media channels that will help in increasing traffic on the website.
- Women are mostly involved to watch influencer fashion sense, we hire the influencer for the brand Starin to conclude the exact message of the brand. That will be helpful in brand awareness.
- Curate the analytics of the performance of the marketing funnel, and improve the LPO (landing page optimization) with attractive CTA. This will raise organic sales on the platform and decline CAC (cost per acquisition).
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
After the successful implementation, the brand reached success which was never achieved earlier.
1
Reached with the Increase in sales: 215% which was the double rate before.
2
Once the performance has achieved the Increase in traffic: 89% and customer satisfaction increased than before.
3
The cart abandonment rate has been declining at the beginning but after the performance, the conversion rate reached 96%.
Lessons Learned;
Over the whole journey, the New Jaisa experience was like a roller coaster. Although the strategy fumbled in the middle, a new plan was prepared to augment the market audience. We were excited when the ROAS was unexpected to reach 9x times.
Boost.
Optimize.
