Sea Horse

Sea Horse is another T-shirt brand that provides designer t-shirts of high-quality material and has some unique sales provide. They provide T-Shirts for men and women in seven categories: Minimal, Cat Lady, Over Size, Quirky Lady, Science Bitch, and Statement. The designs of their T-Shirts are funky, and they claim to provide them at the most affordable price.

Challenges:

Sea Horse has great designs and potential, but its competitors (Urban Monkey, Bewakoof) have built great trust in the market. Establishing it was tough and required more than just exciting offers.

Strategy:

Sea Horse is an eCommerce brand, and thus, We look into every possible aspect of performance marketing and form strategies to overcome the challenges of Sea Horse. These strategies are well-planned according to the needs of the client. The strategies we worked on for Sea Horse were:

1

We run Ads for Sea Horse in major cities where people understand fashion, show interest, and buy clothes frequently.

2

Our target audience was School/College Students and People of age up to 30.

3

Along with Google Ads, we also relied on Social Media Ads for great engagement.

Implementation:

Google Ads and Social Media Ads made a path of more possibilities and provided us with a headstart.
Our target audience had enough potential to make a small but significant place in the market.
Social Media Ads provided us with more reach than we expected.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the strategies we planned and the implementation we did, the following were the results we received for Sea Horse are as follows:

1

Increase in sales by 150%

2

Increase in website traffic by 82%

3

Along with Average Orde Vale, a significant increase in conversion rate by 85% was observed.

Lessons Learned:

Right audience and effective social presence is the key to remote a brand that sells a single genre of product. T-shirts, in the case of Sea Horse, made it easy to form strategies for young people.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Verve Online Marketing understood our creative approach pretty well. Their experience helped us in making a mark.”

- Sea Horse, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.