Sanki Wear
Sanki Wear is a rebellious brand of men’s wear. It is a brand made for men who love cool and graphic t-shirts. The best part about their products is that they are willing to push the boundaries of what is possible. This is why they consider striving for new and exciting products that make the brand unconventional, innovative, and unique.
The fashion industry has a high potential because people of the young generation believe to break patterns and wear something that reflects their choice and uniqueness. This is exactly what Sanki Wear follows. Sanki Wear has a vast target audience of men.
The major objectives of Sanki Wear are targeting the potential audience, keeping comfort and style on priority, and making an impact on people.
Challenges:
There were some major challenges faced by Sanki Wear before us like low website traffic, high competition, irregular orders, and fewer Users. If you take each of these challenges then all are connected. Still, the Sanki Wear needed separate attention for each problem.
This is what lacking in the marketing of Sanki Wear before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation
Strategy:
We have worked so many new strategies to overcome the challenges of Sanki Wear. These strategies are well-planned according to the needs of the client. The strategies we worked on were:
1
The strategy that we have worked to target the audience that believes comfort is style. The younger generation believes to showcase their personalities, beliefs, and style through their outfits.
2
We also strategized to work on the graphics, brand image, and representation of the products.
3
We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and products. Also, we can reach maximum potential consumers.
Implementation:
- While strategizing marketing for Sanki Wear, we realized that competition was the point of pain, so we decided to try something more catchy and exciting.
- We decide to target an audience that is very specific to graphic customization demographically.
- This created a breakthrough for the marketing campaign of Sanki Wear and supported the sales.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on the different factors the result of the marketing campaign for Sanki Wear are the following:
1
ROAS got increased by 4X and we also build a strong image among the people.
2
The website traffic got increased by 89% with an increase of 96% in conversion rate.
3
The sakes also got increased by 215% so the regularity of orders also got improved.
Lessons Learned:
At last, we have learned a lot by handling marketing for Sanki Wear. How to deal with conflicting situations, how to tackle a client that has a lot of competition in the market, and have a fresh but exciting approach to business. We worked on new strategies for marketing, so the experience was good.
Boost.
Optimize.
