Punarawah

Punarawah is a care center providing treatment solutions for any skin or hair care-related issues. They have a team of skilled and experienced dermatologists, who delivers quality and satisfactory care services to the patients. Along with quality skin care services, the brand also ensures delivering skin care products across the Indian marketplace.

The target audience of Punarawah includes patients dealing with any kind of skin or hair care issues. Also, those who cannot visit the clinic, but are looking for trusted and reliable skin care products are the targeted customers.

Hence, Purnarawah partnered with VOM with the marketing objectives to improve its clinic awareness, increase in number of patients, and improved ROAS

Challenges:

The performance marketing team at Verve Online Marketing identified critical challenges associated with the marketing growth of Punarawah. Such included trust and reliability issues, high customer acquisition costs, also a high product pricing.

Strategy:

Accordingly, the marketing campaign for Puanrawah was developed based on the following key strategies:

1

We stressed more about the service quality and experience of Punarawah, which helped in promoting trust and transparency in the marketplace.

2

The team focused on optimizing the campaigns and content quality to provide relevant information to the patients.

3

To ensure better utilization of marketing resources, we adopted geo-targeting strategies. Such ensured targeting only the relevant customers in the marketplace.

Implementation:

In the implementation process, we were worried about the trust and reliability issues that patients majorly have while consulting a doctor.

Hence, we worked on promoting their service experiences and client testimonials to establish market trust.
As the care clinic was based in Jaipur, hence we aimed to target the nearby regions/areas.
We made use of graphics, and images to reflect upon the safe and quality care process being adopted by Punarawah.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The initiatives introduced by our Performance marketers resulted in:

1

A 93% growth in website traffic, has helped Punarawah to get more leads at minimized advertisement costs. Hence resulting in declined CPL.

2

Further, the improvement in website traffic has contributed to a growth of 87% in the brand’s conversion rate. Such has further led to a 9X growth in ROAS.

3

Also, Punarawah has experienced a net increase of 225% in its revenue generation.

Lessons Learned:

Punarawah helped our performance marketing professionals to learn and explore the dimensions of a care center business. The learning will further help the professionals to deliver improved and better marketing services to our healthcare clients

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“We ensure delivering the best care services to our patients through our latest and advanced tech. But were facing major challenges/issues in reaching out to our potential customers. However, Verve Online Marketing helped us in getting the maximized reach and to position our clinic as among the best skin and hair care clinics in Jaipur.”

- Punarawah, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.