New Jaisa: Case Study
New Jaisa is an e-commerce electronic refurbishing company situated in Indian Silicon Valley, Bangalore. The company was started by two industry leaders Vishesh and Mukunda, with the idea of providing electronic products at affordable rates to students, professionals, teaching industries, and IT companies. The performance and audacity of the products are just as new. From quality checks to consumer satisfaction, everything is performed under the umbrella to meet with the market domain industry.
Challenges:
With the initiative of the New Jaisa, it was a tough task to find customers on an online platform. The major challenge is to win the consumer’s trust for the refurbishing electronic product. People do not believe in the productivity and reliability of refurbished electronic products. Although the market competition is low, the scope of finding valuable consumers was a big challenge.
Before any branding, New Jaisa has low conversion rates, ROAS, and sales. As a result, the cost of acquisition is high. The market is low and so irregular orders are placed.
Strategy:
To cope with the challenge, New Jaisa partnered with Verve Online Marketing (VOM), to strategize their marketing from scratch.
VOM starts with understanding the problem and preparing the marketing funnel against the goals.
The marketing strategy is prepared to achieve;
1
Drive the online sales and ROAS (revenue of ads spend) for the refurbishing company.
2
To achieve a low cost per acquisition, CPA (least average order value) than the competitor.
3
New Jaisa is lacking to convert visitors to their customers therefore the conversion rate is below 2.5%. The strategic planning is arranged to increase the conversation rate to 5%.
Implementation:
After the successful marketing strategy by VOM, the result achieved is beyond the mark. The New Jaisa seems to result in the very first week after the marketing campaign has been started.
With collaboration with VOM, the major task is to include the budget-friendly community interest towards the refurbished product. Implementation has to increase the online reputation at major e-commerce platforms, where large consumers are available.
Also, improve the public presence of the brand or brand awareness with the creation of positive testimonials. During the whole implementation, the marketing campaigning tools helps to identify past consumer demographics and behavior which helped a lot to achieve results.
We have started marketing campaigns for;
- College-going students with the ideal age of 16 to 21 are the best to buy laptops for taking online classes
- IT companies with an employee capacity of more than 100 are best to buy desktops in their workplaces.
- Work-from-home employees with the ideal age of 25 and above are best to buy laptops to access their workable from anywhere.
- Kids and teenage are ideal to buy tablets for affordable pricey products.
Solution
Monitor audience reactions. Adjust in near-real time.
The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:
These audiences were an ideal match for:
Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.
Results
Lift sales with a revamped approach.
The VOM enhanced the New Jaisa brand to reach its target audience at a relevant time. The marketing strategy results in increased sales. With exceptional marketing campaigning, New Jaisa meets with the desired results.
1
50% increase in sales within the first month.
2
Cost per acquisition CAC declined by a huge percentage. Now the cost spent on customers is reduced.
3
ROAS increased to 9x times that maximizing the budget performance of the company.
Lessons Learned;
Over the whole journey, the New Jaisa experience was like a roller coaster. Although the strategy fumbled in the middle, a new plan was prepared to augment the market audience. We were excited when the ROAS was unexpected to reach 9x times.
The New Jaisa drove the sales beyond the mark, now the plans are adjusted to the new marketing strategy. The clear insights and the improvement in the qualified leads helped the company to reach progressive results which makes us proud.
Boost.
Lift brand sales across platforms, including your own.
Optimize.
Adjust campaigns based on audience behavior, for short- and long-term success.
Win.
Strengthen your ROAS through optimizations informed by closed-loop measurement.
“Our customers experienced great satisfaction after placing an order from the New Jaisa. Fast shipping and packaging are the ideal criteria to meet the performance of the products which is possible with the successful strategies from VOM”
-New Jaisa, COO
Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.
