My Stella

Stella is a design-led apparel and accessories company that focuses on street culture. It started in March 2020 when the world was fighting an epidemic, COVID-19. The company is the dream of two engineering students who struggled to keep the company running. The Ups and Downs test them, and they passed it like true professionals. All the products of the company are handmade.

Challenges:

There were two main challenges among us. First, there already are some (if not many) brands with the same USP and target audience. Second, street culture is still a quite new concept for many areas in India, so for that reason, influential strategies were needed to blend with promotional strategies.

Strategy:

Stella is an eCommerce brand, and thus, we look into every possible aspect of performance marketing and form strategies to overcome the challenges of Stella. These strategies are well-planned according to the needs of the client. The strategies we worked on for Stella were:

1

The content of the advertisement and social media was engaging so that people take a look at it.

2

We targeted young audiences of the age group 20 to 30 years of age in all major & economic cities of India.

3

More call-to-action buttons were added to encourage people to take actions like visiting the website, looking at products, adding them to a cart, etc.

Implementation:

Implementation of the strategies was easy, and most of the part went as it was planned.
Targeting a younger audience provided a good response on social platforms and thus resulted in good brand awareness.
The average session duration increased significantly.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the strategies we planned and the implementation we did, the following were the results we received for Stella are as follows:

1

Increase in sales by 205%

2

Increase in website traffic by 87%

3

AOV (Average Order Value) increased drastically, and an increase in conversion rate by 75% was observed.

Lessons Learned:

We learned that it can be difficult to promote a brand that sells almost all types of fashion accessions and clothes as a trusted entity. Thus filtered strategies are required.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Our sales go up by 200%, and that’s all we wanted. Thanks to Verve Online Marketing.”

- My Stella, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.