Futuresaints

Futuresaints is a fashion brand having its main focus on emerging streetwear fashion. The brand is majorly focusing on promoting urban culture. Also on reflecting the unfiltered and style statement of streets. They ensure that users are provided with quality and comfortable outfit options that can help them to flaunt their style/attitude.

The products by Futuresaints have been designed to be gender-neutral and with a rebellious spirit. Accordingly, the brand does not have a specific target audience and focuses more on youth (irrespective of gender). Also, customers looking for a fashionable & funky wear option that can promote their attitude.

The brand’s marketing objectives were aimed at ensuring improved brand reach and attracting a young audience. Along with such the brand also aimed towards establishing a unique market positioning through its product offerings.

Challenges:

With its marketing objectives in mind, Futuresaints came to Verve Online Marketing to consult with our experienced performance marketers. Before proceeding with Futuresaints, the performance marketers identified several challenges associated with the existing marketing practices of the brand. A key challenge associated was the high advertisement costs, low website visibility, low cart value, and a decline in the customer repeat rate.

Strategy:

The challenges being faced at Futuresaints majorly indicated the need for strategies that can aim for improved ROAS, controlled CAC as well as an increase in AOV. Considering such, Performance Marketing Team at VOM has worked on the following strategies:

1

Controlled spending on advertisements by making efforts to align marketing efforts with the brand’s vision to be gender-neutral. We ensured the development of social media campaigns have a diversified focus.

2

Further optimizing the landing page to ensure a better user/audience experience when they click on the brand’s ads. Hence leading to an improved conversion rate and declined CAC.

3

Monitoring the customer actions post viewing ads or visiting the brand’s website, and implementing changes that can influence their buying decision-making process.

Implementation:

It is the most important part of the performance marketing process and requires a proper/active collaboration between our marketers and client. The implementation process of performance marketing strategies for Futuresaints included several key actions.

Defining the brand values/vision and representing them through marketing campaigns to attract audience attention/interest.
Identifying specific fashion magazines as well as the media platforms having a young audience. Also adopting a multi-lingual approach to reach customers at the local/regional levels.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The performance marketing campaign resulted in an improved brand reach and overall sales. Our Marketers have contributed to the:

1

A 220% increase in product sales with improved AOV and order repeat rates.

2

Post partnering with VOM, Futuresaints has achieved a 90% conversion rate. Leading to the growth of approx 8-9X in ROAS.

3

Futuresaints website has recorded a net increase of 85% in its website traffic, and improved website visibility.

Lessons Learned:

Futuresaints has helped us to understand that when we deal with fashion, it is not always gender specific. There can be gender-neutral segments, and accordingly, the campaigns are to be designed keeping in mind the user’s sentiments and interests.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Despite our unique and quality product offerings we were worried about our brand’s visibility and reach in the competitive marketplace. But partnering with Verve Online Marketing helped us to understand our customers in a better manner and to improve website traffic. Futuresaint is looking forward to having a long-term association with VOM.”

- Futuresaints, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.