Fallon Studio
Fallon Studio is a fashion brand for women. It is a brand designed for strong, independent, modern, and aspirational women. They design the best-quality sarees that are free-flowing, and modern, yet a touch of cutting edge that makes the products timeless. The best part about their products is that they are for boss ladies who are running this stereotypical world. This is why they make sarees from most casual to most formal occasions.
The fashion industry has a high potential because young women believe in breaking patterns and wearing something that reflects their choices, boldness, and uniqueness. This is exactly what Fallon Studio believes. Fallon Studio has a target audience including women from almost adult age groups mainly.
The major objectives of Fallon Studio are targeting the potential audience, keeping individuality and style on priority, and making an impact on people.
Challenges:
There were some major challenges faced by the Fallon Studio before us like low website traffic, AOV, irregular orders, and fewer Users. If you take each of these challenges then all are connected. Still, Fallon Studio needed separate attention for each problem.
This is what lacking in the marketing of Fallon Studio before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation.
Strategy:
We have worked so many new strategies to overcome the challenges of the Fallon Studio. These strategies are well-planned according to the needs of the client. The strategies we worked on were:
1
The strategy that we have worked to target the audience that believes bold is beautiful. Adult women believe to showcase their personalities, beliefs, and style through their outfits.
2
We also strategized to work on the graphics, brand image, and price of the products.
3
We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and products. Also, we can reach maximum potential consumers.
Implementation:
- While strategizing marketing for Fallon Studio, we realized that competition and AOV were the points of pain, so we decided to try something more impactful.
- We implemented the campaign with specific demographics, especially in urban areas like metro cities.
- We implemented the campaign with the specific target audience and decreased prices and created a breakthrough for the marketing campaign of Fallon Studio and supported sales.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on the different factors the result of the marketing campaign for Fallon Studio is the following:
1
ROAS got increased by 5X and we also build a strong image among the people.
2
The website traffic got increased by 72% with an increase of 97% in conversion rate.
3
The sakes also got increased by 210% so the regularity of orders also got improved.
Lessons Learned:
We have learned a lot by handling marketing for Fallon Studio. How to deal with contrasting situations, AOV issues, how to tackle a client that has a lot of competition in the market, and be open to new approaches. We worked on new strategies for marketing. Overall, it was a great experience for us.
Boost.
Optimize.
