CurlCure

The CurlCure is a beauty brand of self-care and hair care. The motive is to maintain your natural locks so that you do not have to compromise your natural beauty. The target audience for the brand is lovely people with breathtaking meggie curls. The aim is to make you love your natural curls like never before. The best part about their products is that they are ‘made by a curly for a curlie’, which is also their tagline.

The Beauty industry has a high potential because people are aware of what can harm their hair and what they should use. This is why hair care products that are respectful to all people with curls have a large scope. CurlCure believes in maintaining the natural beauty of all types of curls which is why the target audience is vast.

The major objectives of CurlCure are targeting the potential audience, keeping self-care and safety as a priority, and making a long-term /permanent relationship with customers.

Challenges:

There were some major challenges faced by the CurlCure before us like low website traffic, online presence, AoV, irregular orders, and fewer Users. If you take each of these challenges then all are connected. Still, CurlCure needed separate attention for each problem.

This is what lacking in the marketing of CurlCure before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation.

Strategy:

We have worked so many new strategies to overcome the challenges of CurlCure. These strategies are well-planned according to the needs of the client. The strategies we worked on were:

1

The strategy that we have worked to target the audience that is focused on self-care and believes that natural hair should be nourished and preserved. So, we focused on youngsters and adults till age 50.

2

We also strategized to work on the graphics, branding, and representation of the products.

3

We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and products. Also, we can reach maximum potential consumers.

Implementation:

While strategizing marketing for CurlCure we realized that a limited audience was the point of pain and this is why we decided to go a step ahead.
We decide to target some influencers having curls that can relate to CurlCure’s goals and support them.
This created a breakthrough for the marketing campaign of CurlCure and supported sales with appropriate demographics.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the different factors the result of the marketing campaign for CurlCure are the following:

1

ROAS got increased by 5X and we also build a strong image among the people

2

The website traffic got increased by 80% with an increase of 92% in conversion rate.

3

The sakes also got increased by 200% so the regularity of orders also got improved.

Lessons Learned:

At last, we have explored a lot with CurlCure. How to deal with contrasting situations, how to tackle a client that has a limited target audience, and have a fresh but exciting approach to business. We worked on new strategies for marketing. Overall, it was an amazing experience for us.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“As a beauty brand, I wanted to get established and reach out to maximum people. Verve Online Marketing helps the brand to achieve the exact with their distinctive approach towards our business. So, I am more than happy with the services. Kudos!”

- CurlCure, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.