Cow Ved: Case Study

Cow Ved is a brand, a movement focused on manufacturing and spreading cow-based products across India. The entire product range from Panchgavya to medicines and household products is developed using the goodness of cow’s milk and cow dung.

Through its pesticide-free organic farming, Cow Ved aims to not only promote cow-based products in the country, and also create employment for people, and empower its primary Gaumandir Gaushala.

Challenges:

Initially, the brand couldn’t able to create a buzz due to a lack of awareness among the population. Other pain points were low website traffic, low Average Order Value (AOV), and high cash burns. This resulted in minimal sales and zero ROAS.

It was then, Cow Ved collaborated with VerveOnlineMarketing as its performance marketing agency.

Strategy:

Cow Ved, being a startup, required a marketing strategy that can fit within its budget and also ensures rapid growth. VerveOnlineMarketing identified top-performing audience segments based on the audience’s demographics, location, as well as interests.

The marketing campaign broadly targeted; people who eat healthy food, people who have allergies, people who like organic farming and people who are curious about environmental sustainability, and so on. Cow Ved also needed was to

1

Create awareness about pesticide-free cow-based products so that people start opting for chemical-free organic food products

2

Drive users to the e-commerce website

3

Drive sales, and Achieve a higher ROAS

Implementation:

Throughout the marketing campaign, we made a few manual tweaks that helped us maximize its overall performance, reach higher target customers, and generate sales in the allocated time.
We also improve content quality and enhance the social presence on different platforms than before
We worked on a better UI so that users can feel valued while shopping from the client’s website.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The performance marketing campaign for Cow Ved by VerveOnlineMarketing resulted in:

1

More visitors and returning visitors to the website

2

Increased Add-to-carts, initiated checkouts, and sales

3

Regular orders, and a commendable rise in ROAS, i.e., 9x in a few months’ time

Lessons Learned;

Working with brands of different backgrounds and industries has always been our favorite hobby. VerveOnlineMarketing is thus among the leading names in the industry. Moreover, every project brings with it something new and challenging to comprehend, without which the

entire marketing can be a little less interesting. We are a group of enthusiastic marketing experts, always looking forward to learning, adapting, and implementing more. If you’re looking for a full-fledged digital marketing team to grow your business, let’s have a chat.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“The clients from Cow Ved showed profound appreciation for the effectiveness of the marketing campaign, a tremendous hike in the ROAS, as well as uniform sales. They shared that our marketing efforts not only boosted the audience’s awareness of organic cow-based products but also lifted them to the desired competitive level in the market.”

- Cow Ved, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.