Amtrue
Introducing the menstrual cups for your every period use. Remove the gimmick and fear to wear cups for the time of periods/menstruation. To give the woman the most comfortable way of sleeping or to enjoy her swim on her period. Relaxing is the only state that can be achieved with the brand Amtrue. Alternative to tampons and pads all of the products are FDA approved. Liquid silicone-made menstrual cups for women of any age can dare to remove the darkness and misconceptions in society for their health and personal hygiene. Cleansers, Q-cup, and intimate wash are the primary categories for natural intensive care for women.
Challenges:
The primarily challenge for the brand was the interest in wearing comfortable pads, but apart from that everything about the pads is inconvenient. The Amtrue brands want to eliminate the extinct of pads in the mind nature of a lady. The brand brings care bondage to the woman while wearing menstrual cups like a part of her skin. Introducing women to the menstrual cup and its usage and skip her from any unwanted usage of pads and tampons that are unnatural and carry unwanted skin diseases.
Strategy:
Amtrue proposed its challenges with VOM and its desire for providing a great level of natural hygiene products to women. A clear strategy has been planned for that:
1
Main areas of focus: rash-free, natural, preventive leakage free, no odor in the uncommon industry of period carefree.
2
Personal hygiene and Menstrual care are challenging the market of women’s personal hygiene already therefore performance marketing should be planned to target the ladies who buy these products.
3
As obvious sales are the most important perspective for the brand, the ad spent has been performed for targeting young ladies and their interest demographics (age 13- age 45).
Implementation:
Once the strategy has been planned by the VOM, the next step is implementation has been undertaken.
- Give the product understanding with the unique presentation of it on platforms. Specify the unique listing of target categories on the different sources of channels.
- Engage the customer with the visual presence of every product on social media channels. Instagram is very convenient to target authenticated users via influence marketing.
- Cross the myth bar of the menstrual cup for the ladies especially designed for young ladies of age 15- age 40 are good target audience for buying.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
After the successful implementation, the results achieved by the VOM are as follows:
1
120% increase in sales growth while covering the target segment of ladies audience under the age of 15- age 35. This happens due to direct messages delivered on the channel by social media campaigning.
2
Amrtue achieved the performance of the traffic with a spike of 80% under the price segment. That resulted in an increase in ROAS to 5x times more than earlier.
93% increase in the conversion rates obtained by the messages and services of products women delivered after usage.
3
The healthy promotional video ads have been diverted to a great extent by ladies via blogs that help them to understand more about the usage of the cups.
Lessons Learned;
During the whole journey product sales in the less touched platform is very difficult, but with the utmost presence of dedication and knowledge, the VOM is able to achieve the results in less time than expected.
Boost.
Optimize.
