Saka Designs

Saka Designs is a kidswear brand, aimed towards manufacturing quality and comfortable wear options for kids. The brand aims to not only expand its business in India but to be a global name in the kidswear category. Its product category also includes festive wear for kids and ensures updating the latest style options to ensure customer satisfaction.

The brand’s target audience is parents of kids and teens (both boys and girls). Specifically, parents looking for cute, quality, and comfortable wear options for their kids are the target audience.

As primary marketing aim of Saka Designs is to ensure its expanded brand reach. Further, to secure an improved ROAS, AOV, and declined CAC.

Challenges:

A significant challenge being faced by Saka Designs was low average order value and low repeat rate. Also, due to low website visibility, it had a high CAC, resulting in a decline in ROAS. Along with such, due to heightened industry competition, the brand was facing the threat of a low repeat rate, also low average order value.

Strategy:

Saka Designs partnered with Verve Online Marketing planning to overcome such identified challenges. Accordingly, the strategies adopted were:

1

We targeted parents looking for ethnic wear for their kids/teens through our marketing campaigns.

2

We focused on optimizing the content quality of the brand’s website and campaigns that can keep the audience engaged.

3

On the landing page, we optimized the positioning of CTA buttons, so that they can influence the buying preferences/decisions of the audience.

Implementation:

We worked rigorously on enhancing the website’s visibility so that industry engagement can be improved.
During the implementation process, we had a constant focus on the changing trends in the fashion industry.
We worked with the Saka design’s management team to identify innovative discount/offer routes to attract and retain customers in the marketplace.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

1

The marketing efforts have resulted in an 88% growth in the conversion rate of the brand. Contributing towards a declined CAC.

2

The improvement in conversion rate is associated with the improvement of the brand’s website traffic by 76%. As such traffic has resulted in improved audience engagement.

3

Also, Saka Designs has experienced an overall growth of 194% in its product sales as well as a multifold impact on its ROAS.

Lessons Learned:

Working with Saka Designs was an example of marketing campaigns in which we are not directly targeting consumers. As the consumers for the products are kids and teens but we were focusing on their parents through our campaigns.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Verve Online Marketing has the best Performace marketing professionals in the industry. They are well-versed in the industry complexities and provides marketing solution accordingly. We highly appreciate the efforts of VOM professionals. ”

- Saka Designs, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.