Grabkr

Grabkr is a brand dedicated to providing quality and affordable clothing options for women. The brand ensures that its customers are provided with the latest fashion trends. Hence, it has been named “Grabkr”. Women can shop for clothing options for different occasions on Grabkr.

The target audience of Grabkr includes modern-day women looking for a platform with stylish and affordable dressing options. The brand majorly targets women’s audience between the age of 18-40 years.

Grabkr’s team came to Verve Online Marketing with the marketing objective of improved brand reach, increased AOV as well as an improvement in customer repeat rate.

Challenges:

When discussing the performance marketing strategies with Grabkr, our professionals at VOM identified several critical challenges associated. Such included high market competition, low brand reach/awareness, high marketing expenditure, and low brand trust. Hence, these can also be identified as the potential barriers that were impacting the brand’s growth.

Strategy:

The performance marketers at VOM focused on the following strategies to ensure the achievement of Grabkr’s marketing objectives:

1

We aimed to promote Grabkr’s products based on the different pricing ranges and categories. Such was done to attract customers at every price point.

2

The marketing campaigns developed for Grabkr had a modern and refreshing look. Such was done to ensure an improved brand positioning in the marketplace.

3

We majorly targeted women looking for stylish and social media-approved styling options. Such a strategic approach aimed towards improved retention rate.

Implementation:

The implementation of defined strategic options for Grabkr was challenging. But our performance marketers adopted several strategic solutions. Such included:

The critical pain point for Grabkr was high market competition. Hence, we focused more on a unique brand positioning.
We worked with the management of Grabkr to ensure improved customer service. As such aids in marketing efforts and ensures customer retention.
We focused on expanding the brand presence of Grabkr at the national level.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The marketing campaigns developed for Grabkr had tangible results including:

1

The brand targeting strategies by VOM has ensured an increase of 85% in Grabkr’s website conversion rate.

2

A 200% increase in the brand’s product sales has been recorded since it partnered with VOM. Also, the ROAS increased by 8X.

3

An overall 91% increase in website traffic has been observed, including women from every population segment.

Lessons Learned:

Grabkr helped our marketers in understanding that there is always a need to identify a specific target audience for the brand. Such helps to ensure improved brand awareness for that specific audience group and further WOM marketing strategies can be followed.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“We were facing challenges to expand our business due to high competition in the marketplace. But the performance marketing campaigns by Verve Online Marketing helped us to ensure better website visibility and attract potential consumers in the marketplace. Thank You VOM team.”

- Grabkr, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.