Sarnya
Sarnya is a fashion brand for women and kids. It is a brand designed for strong, independent, modern, and aspirational. They design the best-quality clothes that are free-flowing, and modern, yet a touch of cutting edge that makes the products timeless. The best part about their products is that they are 100% sustainable and futuristic with 0% wastage. This is why they consider the clothes with minimum fuss, casual look, strong individuality, yet feminine.
The fashion industry has a high potential because people of young women believe to break patterns and wear something that reflects their choice and uniqueness. This is exactly what Sarnya follows. Sarnya has a vast target audience including women from almost every age group.
The major objectives of Sarnya are targeting the potential audience, keeping comfort and style on priority, and making an impact on people.
Challenges:
There were some major challenges faced by the Sarnya before us like low website traffic, high competition, irregular orders, and fewer Users. If you take each of these challenges then all are connected. Still, Sarnya needed separate attention for each problem.
This is what lacking in the marketing of Sarnya before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation.
Strategy:
We have worked so many new strategies to overcome the challenges of the Sarnya. These strategies are well-planned according to the needs of the client. The strategies we worked on were:
1
The strategy that we have worked to target the audience that believes comfort is style. The younger generation of women believes to showcase their personalities, beliefs, and style through their outfits.
2
We also strategized to work on the graphics, brand image, and representation of the products.
3
We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and products. Also, we can reach maximum potential consumers.
Implementation:
- While strategizing marketing for Sarnya, we realized that competition was the point of pain, so we decided to try something more catchy and exciting.
- We implemented the campaign with specific demographics, especially in urban areas like metro cities.
- This created a breakthrough for the marketing campaign of Sarnya and supported sales.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on the different factors the result of the marketing campaign for Sarnya is the following:
1
ROAS got increased by 5X and we also build a strong image among the people
2
The website traffic got increased by 74% with an increase of 84% in conversion rate
3
The sakes also got increased by 187% so the regularity of orders also got improved
Lessons Learned:
At last, we have learned a lot by handling marketing for Sarnya. How to deal with contrasting situations, how to tackle a client that has a lot of competition in the market, and have a new perspective towards business. We worked on new strategies for marketing. Overall, it was a fascinating and knowledgeable experience for us.
Boost.
Optimize.
