Spill Card
The ‘Spill Card’ has the philosophy behind appreciating their excellent job seekers. For every profile view, the employee gets a quick reward and it let the employers find the instant job under the belt. With Spill Cards the employees and clientele both improve their faster searching of jobs and expert candidates. It quickly helps organizations to reach their goal of job searching. While the employee creates their profiles and tracks them. So there is something for everyone.
Spill card introduces its not-so-common idea- for each unique hire job talents, track employee records, their performance, easy account set up. Take the freedom of hiring asset employees into your organization and gain bonuses as well.
Challenges:
The nature of job searching in the market is very inclusive and it does not offer guaranteed hiring for both organization and employees. Spill Card understands this issue and wants to overcome it. But the major challenge for the company is to engage organizations and employees on the platform.
One major challenge is to secure the database of employees and the organization on the platform. Security is another challenge that must be resolved then only the users get trust in it. So overall performance marketing is required to evaluate the analytics of the brand.
Strategy:
Keeping the challenges in mind, the company met with us, and we prepared the strategy for them like:
1
Free talent boards for organization dashboard; effectively work on UX of the dashboard.
2
Security is measured with the KYC profile, which helps people/job-seekers to trust the platform and securely placed their profiles on it.
3
Ambiguity and originality are the two key parameters that must be taken care of on the profile.
Implementation:
Once the strategy has been discussed with the VOM, the implementation has been further proceeded. This is as follows:
- Improve the original traffic to the platform to make them turn into a conversion. Search profiles with filters like total experience, sector, CTC, and skills.
- Analyze the platform deeply using various sources and attract people from a range of social media platforms.
- Prepared custom UX/UI brand imagining to captivate organization and employer’s attention on it. Such as giving rewards for every profile view to the employees.
- Improve trust on the platform without any hassle in finding the right risk-free jobs for talented employees.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The results achieved by the brand Spill Card are marvelous.
1
194% sudden growth in their sales after successful campaigning over various social media channels.
2
77% increase in the traffic rate, which helps the brand to decrease their CAC and cost spent on the customers.
3
96% of the employees find out their jobs or employers on the platform.
Lessons Learned:
Over a period of time, VOM has been in working with the organization and corporates to improve their strength of perfect employees. With Spill Card that experience adds in. We have reached great expertise within the first month. But after that, some cliches came that affect the performance of our PPC campaign. So overall we have learned a lot and achieved the best results for the company to leverage them: both great clientele, and employees.
Boost.
Optimize.
