The Burpease
Introducing the Burp with ease to little babies coming with the idea of this unique category, the brand The Burpease, delighted the baby’s nutritional categories. Right from the birth of a baby, motherhood is a challenge for women to constantly feed their babies. Relieving these challenges, the Burpease comes with delight to taste and easy digestion comes into the category.
The brand faced its objective of Promising zero cholesterol, High in fibre and nutrients, No added preservatives, and maintaining the sugar balance in their product.
Challenges:
Keep people believing in the packaging of food for newborn babies. Define the quality remaining inside the product under the packaging without any loss for days. Premium quality products are already established in the market and fail to keep their quality for days. The brand understands what a mother required for her baby because she carries emotion while feeding her baby. So it’s only her who knows what is best for her baby.
Strategy:
With the taste and nature of quality included in the Burpease, the brand met with VOM to deliver the results in quality time. The VOM focus on a few of the facts:
1
Underline the segments which could play a major role in performance marketing. Speed up the sales just double with the brand performance analytical strategy.
2
Optimize the landing pages such that the mother directly connect with the brand message and quality of products. Divide into the categories for home wife and work office group mothers under the budget and nature-friendly complete meal products.
3
Focus on mouth publicity and practice their advertising on social media channels including Instagram and Facebook. According to the demographic the VOM target and prepare the custom strategy to focus on the age groups of the mother.
Implementation:
The implementation process takes care of:
- Increase the user experience and emotional connection with the brand for categories including Baby products named the Pratham Aahar and Pro for babies.
- Improve the nature of recommendations via the mouth of word publicity
- Message conveyance is the source of a sword for the Burpease that we have understood. We surveyed the new moms and convey our messages to them.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The results achieved were incredible to the brand performance are as follows:
1
Brand performance is seen as an overall performance of 183% within the first listing categories of products. Increase brand visibility and sales on the major channels.
2
Increase in the percentage of traffic by 91% compared to the earlier reach of the untouched categories including Chillamix with spinach, beetroot, etc.
3
Deliver the taste as promised by the brand keeping all the essentials from day one. 30% increase in organic customers just after the performance marketing of the brand.
Lessons Learned:
At VOM we always love to engage with some brand idea that has been engaged with nature and emotions, that is the reason we get connected with the brand Burpease.
Boost.
Optimize.
