If you are into E-Commerce business then you must be aware of how important SEO is for any website. But when it comes to small e-commerce or startups all dynamics tend to change because they do not function the same as other multinational e-commerce businesses. The same goes for their marketing tactics.
But SEO is essential for every business no matter if it is small, medium, or large. If you are new to an industry then it is suggested you should get help from an experienced Performance Marketing Agency in India so that they can help you through the process. This will give you time to ensure your growth. In this blog, we will talk about how SEO is essential for small businesses. So, let us dig into that. Here you go.
7 Perks of SEO for Small Businesses
There are many advantages of SEO for small businesses. In this section, we will focus on them.
So, let’s get to it!
Boosts Brand Value
Another benefit of SEO for small businesses is that it can help increase brand awareness. Brand awareness refers to the extent of your target audience’s familiarity with your brand and how easily they can recognize it. This is critical to business growth. The more familiar people are with your brand, the more likely they will do business with you.
SEO helps boost your brand awareness because the more your content ranks high on search engines, the more touchpoints your prospects have with your brand. As per the Best Digital Marketing Company In Jaipur; Touchpoints simply refer to the encounters your prospects have with your brand. SEO gives you a lot of opportunities to get your site, products, and other content in front of your target audience.
Improves Visibility on SERPs
One of the most significant benefits of SEO is that it increases your visibility on SERPs. Visibility on SERPs is crucial as there’s a lot of competition on SERPs.
With so much competition, getting eyes on your content is very important. And SEO does just that, especially if you have the best WordPress SEO plugins. And it doesn’t get any better than VerveOnlineMarketing, the best SEO company in Jaipur.
With the best WordPress SEO plugin in the market and is trusted by over 3 million savvy website owners and marketers to help them dominate the SERPs and drive relevant traffic to their sites. This is because the plugin has many powerful SEO features and modules to help you optimize your website for search engines and users. Examples of said features include:
- Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
- Next-gen Schema Generator: This makes adding any type of schema markup super easy.
- Redirection Manager: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.
- Link Assistant: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.
- SEO Preview: The SEO Preview tool gives you an overview of your search and social snippets and general SEO so you can improve your optimization.
- IndexNow: For instantaneous indexing on search engines that support the IndexNow protocol (like Bing and Yandex).
- Robots.txt editor: The advanced Robots.txt editor gives you full control over the instructions you give web crawlers about what folders and files to crawl on your WordPress site.
All these features (and more) help boost your site’s visibility on SERPs. Others also help you boost your organic clickthrough rate. This, too, boosts your visibility and also results in business growth.
Drives Sales
Most benefits of SEO have a snowball effect, particularly the benefit of high-quality traffic. High-quality traffic leads to high-quality leads, leading to a boost in sales.
This is the biggest benefit of SEO, as it reduces your customer acquisition costs.
Because SEO’s primary goal is to help you become more discoverable by your target audience, ranking high means reaching more people interested in your product or services. And if you play your SEO cards right, you may even land the featured snippet, also called position zero. This is usually the first organic ranking after ads and gets more real estate on SERPs.
Getting to the top of the SERPs results in you getting a whopping 27.6% of all clicks on the top page of SERPs. This means you get the lion’s share of traffic. It also means you generate more sales.
Strong Lead Generation Strategy
Leads are the veins of any business, especially small businesses that are struggling to break into a competitive market. That is why a well-executed SEO campaign results in you driving targeted traffic to your site.
This targeted traffic is more likely to convert into paid customers than traffic from paid campaigns, as inbound leads come to your site by choice. Your content attracts them because they find it valuable. As a result, they’re more likely to convert into paying customers.
Another reason SEO is such a powerful lead generation strategy is that people prefer organic results on search engines to paid ads. That’s why 68% of all online experiences start with a search engine. And that’s also why organic search results convert better.
Affordable Marketing Channel
Most small businesses and startups don’t have the luxury of massive marketing budgets. And that’s why SEO must be one of your top marketing channels. That’s because not only is it effective, but it is also cost-effective compared to other marketing channels like paid advertising.
One way in which SEO can help you save money is that you can DIY your SEO. With the right SEO tools and plugins, you can easily design, develop, and deploy your campaigns without failing.
Another factor that makes SEO cost-effective is that it continues to bring results for years. Sure, you may need to do some maintenance work on your site and content regularly, but each campaign will continue bringing you traffic without you having to spend another cent. This means you get a high return on investment despite not having spent much.
Helps Drive Local Traffic
If you have a service-based business or traditional/physical store, your target audience is just near your geographical location. Because of this, if you have this thought in mind you do not need to invest that much into SEO which can be fascinating. But, you still going to need SEO.
According to the research of Social Media Today, 46% of all searches on Google have local intent. It also shows that 97% of search engine users have searched for a local business online.
Especially if you are a local business, you need SEO so that your customers can find your business. For example, you can add a Local Business schema to help search engines identify your business and service area easily.
You can also embed Google Maps in your content to make it easier for your customers to find your location.
Builds Authority and Credibility
If your website is ranking high on search engines, it means to users that your brand is reliable enough to be trusted by search engines. Plus, seeing your brand and content on the first page of SERPs gives a sense of trust in your target audience.
Apart from helping build credibility, SEO helps you establish yourself as an authority in your field. The more people find your content, the more they provide you with authority in your niche over any other of your competitors.
Both these aspects of SEO can be beneficial further, not just by ranking high on SERPs but also by having your search listing show social proof, and what better social proof than reviews?
This is why you need a professional SEO company to help you through. It makes it easy to add any type of schema to your site and content, with review schema being one of them.
You can check out our guide on adding review schema here.
A well-executed SEO strategy will benefit your business by helping you build credibility and authority. And these are essential ingredients for growing a thriving business.
Wrapping Up
Finally, it can be said that having SEO implicated on your small business’s website is very important to scale your business in your niche. So, getting professional help from the best SEO company in Jaipur is recommended to be an effective step.
If you are looking for an experienced digital marketing agency; then you should consider interacting with the marketers at VerveOnlineMarketing. We are leading Digital Marketing Company in Jaipur offering a range of services including PPC, SEO, and SMO as per the interest of our clients. With years of experience in creating engaging and personalised marketing campaigns, we deliver the exceptional performance in terms of leads/conversions you deserve.
Moreover, we have a single-window solution. Where we deliver the services of logo designing and branding services, along with web and app development services. So what else are you looking for? Get all the required support and services to boost your brand online with VerveOnlineMarketing.
