The Orphan Pages…!!
Are you familiar with the orphan pages before? I’m sure many of you have heard the term ‘orphan page’ before, but not about its meaning. So, don’t worry we will discuss from the beginning its meaning and why the website needs to deduct or remove an orphan page ASAP.
In the implicit eye, when you perform the regular activities on a website like updating website structure, launching a new one, merging/updating new content, or adding new campaigns; whatever might be the reasons. The orphan pages will eventually be created! Without you even realizing it.
You must take remedy to detect the orphan pages and merge such pages with linking to the other pages like blog, homepage, and category pages (Menu). It will impact great value of your website ranking and make more quality your website presence. Lack of clear navigation would end users in a frustrating experience.
The identification of the orphan pages is really important for you. Once you have identified it, the next step is to address it or make a link to it. The recognizable link is counter to gathering a potential audience for the website. The audiences gain crucial information through the page which is earlier orphan or without address, helps your website traffic increase.
In this blog, we share with you in detail the importance of orphan pages and how to fix such pages through SEO techniques to improve the website traffic. All you need to connect with the expert SEO team who have tools and methodologies to evaluate your website and find orphan pages if any. It must be crucial practice to perform SEO practices with the SEO company in Jaipur to exclusively check your website performance and correct any errors and alerts if any.
What do you mean by Orphan Pages?
What is the purpose of any page on a website if it does not credit SEO performance?
In one line when you search for the orphan pages then it says; Pages without any link/ Internal pages without any redirection or internal linking.
The orphan pages are the pages that come in results, alert during the site audit which requires a valid link to signify its position on search results.
Overall, the orphan pages make effective website ranking and audience impact when you take proper actions on it. For SEO improvement, the orphan page is a great source for websites to make a sudden impact on their visibility and performance.
Do Orphan Pages Affect Your Website Ranking?
No traffic is incoming to the website through orphan pages, it will eventually reduce the credibility of your website, so yes we can say that orphan pages affect website ranking.
Orphan pages are only seen or discoverable with a sitemap or through a direct URL. Google is unable to index such pages, and it would be difficult for the user to find them. When no one discovers your page, then it will not rank. Hence, you should rectify the orphan pages trouble that would cause low ranking and site performance at the end.
Page ranking is crucial for your website to know how many people visited your webpage. Pages are hiding from search crawlers and bots that as a reason downgrade its existence and authority. Poor credibility of the website and downgraded user experience for bad UX.
Below we will share with you how to quickly meet with the orphan page. And how to prevent it.
Quick Methods to Meet With Orphan Page
As per the Best Digital Marketing Company In Jaipur there are several methods to detect and work on Orphan pages.
Perform a site audit and check backlinks.
The first step to predict the orphan page in the website is by performing a site audit of your website. All you can do is evaluate backlinks with the help of SEO audit tools like Ahrefs or SEMrush. Both of the tools are best to recognize any orphan page inside your website with an alert.
URL that hits traffic
Another method by which you can identify the orphan page is through the URL. When you have created the article before and forgot to internal link, still your page is visible on Google. The page has its URL of course, you should plug this link into the SEO Yoast and sitemap to mention the identity of that page.
The sitemap is the location of every URL and link of the website. The Google search robots first check the sitemap and identify the location of the URL, then it directs to the page. In such a way the page is visible amongst the audience.
Check on backlink checker tools like Ahrefs or SEMrush.
In the next method, the orphan page can be traced using SEO tools like Ahrefs and SEMrush. The SEO backlink tools are commonplace for backlink checkers for your website. It secures your time in evaluating the backlinks and orphan page if any. Within the tool, there are enough performance indicators that help to identify orphan pages and eliminate them from the website when it has zero value.
Content updation to the news webpage then add 301 redirects
If you decide to place your content at a new place then you should add its new location inside the sitemap. Otherwise, if you skip to creating a new link, and add a page to the website, then Google crawler makes it hard to find such a page.
So always use a 301 redirection when your page is redirected to a new location. Otherwise, if the user searches for an earlier page, it will show a 404 error.
The above steps ensure you meet with the orphan pages and redirect them using internal linking. In the below section, we will learn how to fix the orphan page with SEO tools and the help of an SEO services company.
How to Fix an Orphan Page with SEO?
Link to orphan pages
The first measure to fix the orphan page with SEO is to link it to the top categories of links like blogs, internal pages, category pages, etc. The user can identify the orphan pages when they have a fixed address to it. If the content available on the page is credible then it works great for your website.
Thus, linking to orphan pages converts it into a page with a name or identity, that ranks on Google.
Perform site audit
When you find orphan pages and fix them, then the first step you can do is audit your website. The site audit is the critical analysis of the website. Check the website authority, valid backlinks, page speed, responsiveness, and other metrics on the Google Search Console for measuring site performance.
Delete pages or merge pages.
The short alternative for fixing an orphan page with SEO is simply to delete the page without any value. If the webpage is valuable for the future then merge it with the existing page or a new page and then add a link to the sitemap. When the sitemap contains the entry of the page then it directs the Google crawler to the place.
Add No Index
When you want your webpage to be indexed with search engines but do not want it to link from your site, then such a process is called no indexing. When you no-index the particular page then it will be situated in the data directory of the website and can be used for test campaigns or fresh content.
Effective Tips to Prevent Orphan Pages
Conduct a smart web structure.
How to avoid or prevent orphan pages on your website? Then a smart web structure is necessary for the website. The website has a related sitemap for every new address or page created on website data. For every page, there is an entry inside the sitemap, that makes it easy to find on search results. In the smart web structure database, the internal linking helps the user for fast navigation on the website and makes a valuable website.
Monitor orphan pages
It is a highly important step to monitor the orphan pages on the website timely. Use the Google Search Console tool to monitor the site performance for regular site audits and analytic reviews.
A regular site audit is the base of the SEO regular audit that helps the site performance and activities run on the website in the background. It is also a key routine task performed by an experienced SEO agency in Jaipur to be aware of any miscellaneous and misleading activity.
Analytic reviews help to identify the direct traffic that comes from search results. The orphan pages if available on search results can be accessible through external links without your knowledge.
Regular monitoring of the website allows us to perform full navigation of the website and encounter any alert or warning if exists. You can also reach out to an experienced Digital Marketing Company in Jaipur to get a detailed SEO audit of your website.
Use target keywords for orphan pages.
The website contains pages that add credit to it. Otherwise, it is of no use. There must be a clear purpose of the webpage then only you should merge it with the website structure otherwise it is of no value. It should be removed from the website to make some space on the database.
When the page is credible for your website then you must add it to the website. It should contain a specific keyword that enables its ranking and visibility.
Link all pages or Link Equity.
Let’s welcome the orphan page back into your website pages, by adding a valuable link or address. Turn page visibility for users and search engines like Google. Incorporate the website page with an unnamed page and tap your potential audience with its content. The links can be added to the website with various placements like the Navigation menu, Site footer, content internal pages, etc.
Conclusion
A fully responsive website is crucial for the success of your brand and also for the website’s health. When your website is internally linked with the pages and the wholesome experience gained while navigating, then users will enjoy it while moving on your website.
With the available pages on the website, you can share a visible presence on the internet. Such presence is important for your website to maintain a credible presence and ranking on the website. A presence with purpose helps in building authenticity and trust on your website. That also makes a laudable position of the website on search results.
The SEO effort is the perfect practice for your website. With the SEO optimization technique, you can make a sound presence of your website in the market than the rest of the others. At the same time, the SEO services provide incredible trust and site responsiveness to your website. Check out effective digital marketing stats to identify crucial facts of digital marketing, that help in your website performance.
Are you ready to boost your website ranking and fix site audit performance?
If so then you are in the right place. We at VerveOnlineMarketing are known as the best Digital Marketing Company in Jaipur and an experienced SEO company in Jaipur offering exceptional solutions to emerging as well as existing brands. Our team of SEO experts delivers a proactive approach to the brands including technical SEO, backlinking, building site authority, content creation, ad campaigns, branding, website audit, and much more. Connect with us for every aspect of your SEO optimization results organically and build brand reputation. Meet with our expert counsellors for more details.
FAQs
- Why fix orphan pages?
Orphan pages should be fixed on time when you last time performed a website audit. At regular intervals of time, the website health should be checked, fix the orphan pages. It will uplift your website.
- Do orphan pages degrade my website’s SEO?
Yes, it does. The orphan pages degrade the website’s position and traffic. The unintended navigation of the website page hurts users and gives them a bad experience. It will overall degrade your website performance. So it is great practice to remove any orphan page from the website using SEO tools.
- Are orphan pages bad?
Yes, they are bad for website performance and do not allow user navigation. The orphan page might contain outdated information which is of no use for the user. To avoid this condition, a regular website audit practice is important when you have recently migrated or updated your website.
- What is the difference between Dead Pages and orphan pages?
Dead pages are those pages that have no link inside the entire web page resulting in a dead end while orphan pages are those pages that do not have links to redirect the same website.
