Social media is one of the best ways to reach out to attract a loyal audience. As of July 2021, there were about 3.48 billion social media users around the world. There is a large audience on these platforms that is waiting for your products and services.
By bringing fresh content to your social media channels, you can attract a lot of potential customers. However, posting new content every day can be tiring. So, we have curated a list of 103 social media post content ideas that have the power to increase your engagement.
Social Media Content Ideas
Here are some social media content ideas that can help you maintain engagement:
1. Share your achievements
Sharing your achievements helps retain existing customers and increases social media engagement. Potential users are more likely to try your products or services when you highlight your success.
2. Ask the user
Asking your followers what kind of content they expect is one of the best ways to stay relevant. Don’t use this technique only when you are out of ideas. Using it early helps you meet user expectations.
3. Take opinions from users about something
Planning a new product or service launch? Reach out to users through social media. This builds trust and makes them feel like a part of your company.
4. Quotes
Quotes work well across all social media platforms. Inspirational quotes can be integrated with the products or services you wish to promote. A little motivation works for everyone.
5. Ask a question
Asking questions is an effective way to grab user attention. Keep them simple and relevant to your niche.
6. Fill in the blank
Similar to a question, users complete a sentence or story. This excites users and improves engagement.
Example: I want to have a mobile app to ________.
7. Company blog posts
Sharing your latest blog posts keeps followers updated and redirects traffic to your website.
8. Polls
Polls encourage interaction and make users feel valued.
9. Posts/photos of your company
Share photos of company events, culture, and milestones to build transparency.
10. Re-share
Re-sharing useful content created by others can also boost engagement.
11. Re-post an old post
If you are out of ideas, repost older content that is still relevant.
12. Pair serious topics with casual content
Even serious niches can include casual elements to stay engaging.
13. Personalized content
Offering something special to loyal customers and sharing it publicly improves engagement and reach.
14. Guest posts
If you publish content on other platforms, share it on your social media too.
15. Share a photo
Post a photo and ask followers to caption it.
16. Customer reviews
Sharing customer reviews helps communicate your brand values.
17. Infographics
Infographics related to your niche work well for engagement.
18. Theme or series of posts
A series keeps users curious and coming back for more.
19. Tips and advice
Industry-related tips perform well as engaging content.
20. Post a challenge
Challenges can go viral and significantly boost engagement.
21. Memes
Memes are highly shareable and help connect with audiences casually.
22. Photos irrelevant to your business
Posting relatable content outside your niche still builds connection.
23. Share your brand stories
Sharing your brand journey helps build emotional connections.
24. Run contests
Contests help gain new followers and boost engagement.
25. Ask for suggestions to improve
Ask users for suggestions on products, services, or content.
26. Share an offer
Offers encourage sharing and increase brand visibility.
27. Holiday posts
Festival and holiday posts humanise your brand.
28. Ask customers to share photos with your products
User-generated content builds trust.
29. Post answers to FAQs
Addressing FAQs boosts engagement and clarity.
30. Share a third-party resource
Sharing trusted resources improves brand credibility.
31. Custom artwork
Artwork related to your niche can be shared with your audience. This social media post strategy works very well.
32. Conversations with influencers
Conversing with influencers and sharing it as podcasts, screenshots, or short clips is a great way to attract new audiences.
33. Behind-the-scenes posts
Showing what happens inside your company helps followers connect with you and builds credibility. This can be shared as images or videos.
34. Case studies
Posting case studies is another effective way to increase engagement on your social media accounts.
35. Share cute things
Cute content makes people stop scrolling and pay attention to your post.
36. Freebies
Giving away freebies is an effective way to attract new followers and increase engagement.
37. Re-share fan photos
Share photos posted by your fans or clients on their social media accounts.
38. Product photos
High-quality photos of your products or services can attract potential customers, especially on platforms like Instagram and Pinterest.
39. Create a product illustration
Sharing illustrations of what you have created helps showcase your creativity and innovation.
40. Start your podcast
You can discuss topics related to your niche through podcasts, which are highly engaging for audiences.
41. Share a book recommendation
Recommend books related to your industry for followers who enjoy reading.
42. Weekly posts
Assign a specific theme or tip to one day of the week to keep followers engaged and looking forward to it.
43. Post a job
Sharing job openings on social media shows growth and helps you reach potential candidates.
44. Write about your favorite products
You can share your favorite products or services to help customers make informed decisions.
45. Funny posts
Funny posts entertain your audience and help increase engagement.
46. An explainer image
Explaining your product or service process using images helps build trust and clarity.
47. Introduce new team members
Introducing new team members helps audiences connect better with your brand and makes employees feel valued.
48. Re-share your most popular blog posts
You can re-share older blog posts that performed well to increase engagement.
49. Fan of the week
Reward your most active followers to encourage ongoing engagement.
50. Explore Pinterest
Pinterest is great for discovering and sharing creative ideas with your audience.
51. This day in history
Share relevant historical events that happened on the same date.
52. Ask for random advice
Create a hypothetical situation and ask followers for advice to spark interaction.
53. Ask about followers’ mood
Checking in on your followers’ mood shows care and builds connection.
54. Live videos
Live videos allow real-time interaction and help build stronger relationships.
55. Do you remember
Sharing old photos or memories reminds followers of your brand journey.
56. Industry statistics
Sharing data, stats, or updates related to your industry keeps your content informative.
57. Fun facts
People enjoy reading fun and interesting facts, which boosts engagement.
58. Sign-up links or forms
Promote upcoming events by sharing sign-up links or forms.
59. Share popular topics from Reddit
Reddit helps identify trending topics relevant to your niche.
60. Post an image
Sharing simple images with your company logo helps maintain brand visibility.
61. Share a series of images
Posting a series of images from office events or celebrations creates a personal connection.
62. Image puzzles
Image puzzles encourage users to guess and engage with your content.
63. Video reviews
Sharing client video reviews builds authenticity and trust.
64. Show your brand doing good
Share images or stories of social initiatives taken by your company.
65. Motivational quotes
Motivational quotes are effective in grabbing attention and encouraging engagement.
66. Organise a photo contest
Photo contests help increase participation and follower count.
67. Big holiday offers
Special holiday offers help retain loyal followers and attract new ones.
68. Success stories
Sharing success stories allows followers to celebrate milestones with you.
69. Hold a debate
Hosting debates encourages discussions and diverse opinions.
70. Show the people behind your brand
Introducing the team behind your brand increases trust and credibility.
71. Host a live discussion round on Twitter
Twitter is ideal for hosting live discussions and interacting with audiences.
72. YouTube videos
Sharing your YouTube videos on social media increases reach and engagement.
73. Make use of trends
Using trending topics or formats helps boost visibility and engagement.
74. How-to tutorials
Posting tutorials related to your niche educates users and attracts engagement.
75. Industry news
Share updates about new launches or developments in your industry.
76. Use your hashtags
Using relevant hashtags helps reach a wider audience.
77. Question and answer sessions
Hosting Q&A sessions helps address audience queries and increase engagement.
78. Share region-specific posts
Post content related to local festivals or regional events.
79. Invite fans to join a company event
Invite followers to attend public company events to strengthen relationships.
80. Share music
Sharing music recommendations helps capture audience interest.
81. Ask for predictions
Ask followers to predict outcomes related to general or niche-specific topics.
82. Like-if posts
Encourage likes by asking followers to like the post if they agree.
83. Create a show or series
Creating a regular show or series keeps audiences engaged long-term.
84. Ask for questions
Ask followers if they have questions related to your brand or services.
85. Share-if posts
Encourage sharing by asking users to share if they relate to the post.
86. Post maintenance notices
Inform followers in advance about service downtime or maintenance.
87. Old content in a new version
Repost valuable old content with updated information.
88. Product videos
Product videos help attract attention and convert viewers into customers.
89. Post about little-known holidays
Posting about unique or lesser-known holidays adds freshness to your content.
90. Conduct a survey
Surveys help gather feedback and increase interaction.
91. Ask a truth-or-myth question
Ask followers to identify whether a statement is true or a myth.
92. Share live updates of an event
Keep followers informed with real-time updates from events.
93. Share other profiles
Highlight partners or industry experts by sharing their profiles.
94. Organize an instant sale or giveaway
Limited-time sales or giveaways encourage quick engagement.
95. Seasonal posts
Share content related to seasonal events or festivals.
96. Industry research
Sharing research or statistics relevant to your industry builds authority.
97. Post affiliates
Share affiliate products or services related to your niche.
98. Remember when
Share nostalgic posts or throwbacks from your brand’s journey.
99. Thank your fans
Thanking your followers helps retain loyalty and goodwill.
100. Photo of the day
Sharing a unique daily photo helps build consistency and engagement.
101. Give a sneak peek
Offering sneak peeks of upcoming launches builds excitement.
102. Original content related to the business
Sharing your own original products or content strengthens brand authenticity.
103. Hold interactive sessions
Interactive sessions like live videos and Q&A are highly engaging for users.
Social Media Post Content Ideas to Increase Engagement: Conclusion
Here are some of the social media post content ideas to increase engagement on your social media sites. This can help you gain some ideas when you are out. Do let us know which idea you liked the most. Also, comment below any more ideas that you have that can help people increase social media engagement.
