Digital or Online Marketing approaches are no cakewalk but are also not rocket science. It requires an open and creative mindset to understand industry trends and to implement them. However, being an entrepreneur engaging yourself in both the operational and marketing aspects would not be possible. Hence, it is always recommended to partner with a leading Digital Marketing Company In Bangalore in your region to get creative ideas for your business growth.
Based on the conducted research and the digital marketing trends it can be identified that a commonly ignored aspect is Reviews/Feedback in digital marketing. The reviews play a significant role in supporting your online growth and digital image. You can consult with a leading Social Media Marketing Company in India to know in-depth about how reviews can be beneficial for your brand.
But before you connect with the experts, you must have a brief information on what exactly the reviews are and how are they beneficial for your brand’s online presence.
What are Customer Reviews?
The brands adopt differential approaches to interact/communicate with their audience. Among such reviews are also a significant aspect to be focused on. The reviews are the opinions that are written by your customers whether specific to your product or your brand. It can be in the comment section, the feedback section, as well as on any other independent platform.
Certain brands eliminate the option of reviews from their web pages, fearing negative reviews and their impact. However, experienced Performance Marketers actively use such customer reviews as a brand promotional tool. Let’s explore the potential benefits that Customer Reviews have on promotional and marketing strategies.
Benefits of Customer Reviews
Establishing Word of Mouth in the marketplace:
Customer Reviews or feedback, details about the customer experience with the brand. It can either be positive or can be negative depending on the audience’s feedback. Hence, if you have positive feedback/reviews, then it can contribute to word-of-mouth. But contrary, a negative review can affect your digital image/positioning.
Improves SEO Score:
While writing reviews, either on your brand’s website, social media page, or any other independent platform, the customer mentions your brand/product name. Also, includes the necessary keywords that you might be targeting. Hence, such ultimately leads towards influencing the Google search results when someone searches for related products. Also, a product with more customer reviews can stand out from the competition. You can partner with a leading SEO company in Jaipur to explore more.
Customer Relations:
The ultimate purpose of adopting social media marketing and performance marketing is to boost customer relations in the marketplace. Allowing customers to post reviews regarding the product/brand promotes the brand to be friendly and transparent. Hence, such approaches attract the audience’s attention and boost industry relations. Apart from such, it can also be identified that online reviews help in improving interaction with the audience. Based on the review, social media marketers try to reconnect with the customer. Such is either to thank the customer for a positive review or to acknowledge any issue being faced.
Brand Awareness:
The most common areas where customers write reviews include the product page, social media, and independent reviewing sites. Hence, irrespective of the platform, the audience always ensures to mention the brand and the product name. Hence, such mentions help in improving brand awareness in the marketplace. But along with such, the performance marketers need to keep in focus positive reviews for your products and services.
Improved trust and brand credibility:
Having reviews for your brand or product helps to improve your brand credibility in the marketplace. A product with a higher number of reviews attracts customer attention and helps new customers tally between what was promised and what was offered. Hence, helps the audience to make their purchase decision.
A key point to be considered in this process is that existing reviews further attract more reviews. As existing reviews influencers new visitors and customers to leave their feedback/reviews for the product. Hence, it turns out to be an effective form of organic marketing that can boost your sales in the online marketplace.
Understand customer needs:
Apart from the marketing point of view, reviews also help to understand whether your brand can fulfil your audience’s interest or not. Also, effective analysis of reviews can help you identify the key pain points of customers and the issues with your products.
Tips to better utilization of reviews in Performance Marketing
Never Ignore Audience Reviews:
The brands fear negative reviews, due to which they attempt to either delete the review or don’t even allow customers to post reviews for their products. However, as per experienced performance marketers, this can be a major mistake to be avoided. If you won’t allow customers to post reviews on your website, they can still post them on social media and other platforms. Hence, such can also affect your brand image. As per industry statistics, it is defined that about 45% of customers prefer a business that responds to its customers.
Acknowledge the customer reviews:
Whether the review posted by the audience is positive or negative, you must acknowledge the review. If it is positive, then you can simply send a thank you note, and if negative then you must ask for the relevant suggestions. Such represents that you take your customers seriously and can further help in improved brand relations and trustworthiness.
Also, along with such acknowledgment, you can ask your audience to edit their negative reviews, if their issues have been resolved. Such amendments result in having a positive impact on your brand image and a positive word of mouth.
Showcase your Reviews:
You can use the positive reviews posted by your audience as a marketing message. Positive reviews reflect your product quality, brand trust and service delivery in the marketplace. Hence, it is important for your brand to understand your audience’s needs and to deliver them accordingly. Also, you can position them on your website as success stories for your brand.
Work on identifying innovative ways to ask for reviews:
You can partner with a leading performance marketing agency in India to learn innovative ways through which you can influence your audience to post reviews. Such can be on your website, social media platform and on any other platform. As discussed, these reviews can also act as a part of your organic SEO strategies.
Conclusion
The ultimate aim/purpose of writing this blog was to provide you with an innovative idea to boost your online marketing. However, the experts at a leading Performance Marketing Agency in India, such as Verve Online Marketing, are well aware of such strategies.
The marketing experts at Verve Online Marketing have an industry experience of 10+ years and have worked with brands across different sectors and of different sizes. Hence, they are well aware of the marketing challenges/issues as well as the existing and emerging marketing trends. We have also been recognized as the leading SEO Company in Jaipur, delivering customised SEO solutions to businesses.
So book your digital marketing consultation call with our marketing experts today, and get personalised services as per your brand needs.
