There was a time when most marketing was done on paper, whether in newspapers, flyers, or billboards. Other ways were radio, television, and humans. Things have changed in the last few decades. Now, maximum marketing efforts take place digitally around social media, websites, or search engines.
All marketing efforts that are done digitally targeting digital gadgets and devices can be considered digital marketing. Digital marketing is a broader term that covers online marketing strategies as well as a few offline strategies.
Digital Marketing includes:
- Search engine optimization
- Content marketing
- Social media marketing
- Email marketing
- Pay-per-click marketing
- Affiliate marketing
- Mobile Marketing
- Influencer marketing
- Short message service (SMS) marketing
Search Engine Optimization (SEO) on the other hand is part or type of digital marketing. It is a digital marketing strategy that aims to improve the ranking of websites or web pages. It is also being performed for the purpose of reputation management.
However, recently people started considering SEO different from digital marketing, which is not right as SEO is an integral part of digital marketing.
Businesses looking to grow faster should consider a whole digital marketing service package which includes a combination of SEO, SMM, Content writing, and a few other services as per business requirements.
In this article, we will discuss the role of SEO in digital marketing and why it is important to outsource the entire digital marketing package for rapid business growth online.
Role of SEO in Digital Marketing
If you want to seize all the online opportunities and boost your online presence, then SEO can play a vital role. It helps you stay on top of Search Engine Result Pages (SERPs), so searchers who are looking for products, services, and information that your brand is offering can see and choose your brand. Here is how SEO is important for digital marketing:
Brand Identity and Visibility
SEO plays an important role in establishing a positive brand identity and then in managing good brand visibility. If you want to gain a competitive edge over others and achieve higher search engine rankings then you have to continuously optimize your website with high-quality SEO-optimized unique content. You also have to share user-generated content, do guest posting, and earn backlinks.
Provide Better User Experience
Your website is a place where people from all directions come and take the action you prefer. It must be well-optimized and ranked well on SERPs. Search engines prioritize websites that offer seamless user experience. It ranks those that offer easy navigation, faster page load time, mobile optimization, and responsiveness to searchers. These qualities help businesses to reduce bounce rates and increase the conversion rate.
Lead Generation and Conversion
SEO influences lead generation and conversion rates directly because it brings people, who are looking for products, services, or information you are offering, to your website. So, you have to optimize your website and blog for relevant keywords and people’s searches. You can also publish engaging, informative content to attract more visitors.
Integrate SEO with SMM
With Social media marketing (SMM) you can target social media users, and with Search Engine Optimization (SEO) you can target searchers. To grow rapidly in the digital landscape your business needs to be visible to both types of users.
Additionally, it has been observed that search engines are also listing social media profiles, pages, and social media posts on SERPs. So, you need a combined approach to rule both worlds. Here is how you can do that:
Optimize social media Profiles
As we mentioned above search engines are also listing social media profiles, pages, and social media posts on SERPs. So you have to optimize your social media profiles and pages with keywords, optimized descriptions, links to the website, and relevant hashtags. All these efforts will create a good brand image, increase visitors to the website, improve engagement, and increase followers.
Target Local customers
Local SEO is a strategy to boost website ranking for location-based searches and keywords. On social media platforms, you can also target location-based users by using location-based hashtags and content. By properly optimizing your profile and posts you can attract a wide audience.
More engagement
A website or blog keeps the audience updated, but it can’t match the frequency and efficiency of social media platforms. Social media platforms allow businesses to deliver messages or updates master in short messages or even only with images. However, if users want more details then they can visit the website or blog post through the link you have provided.
Businesses Need a Combined Approach
Whether you choose social media marketing, email marketing, search engine marketing, or any other digital marketing, every digital marketing strategy has the same aim – to help the brand grow. A brand could be a person, a business, or a product.
Businesses should understand that they can’t ignore any channel. If they are targeting social media users, they also have to take care of searchers. Social media platforms and good SERP ranking build a robust brand identity that can provide unmatched exposure to your business. That’s why businesses need a combined digital marketing approach.
Businesses need to remain visible on social media platforms as well as search engine result pages to grow rapidly, and that’s why they should outsource a digital marketing package that includes strategies for social media platforms as well.
This combined approach of digital marketing helps them build a brand identity, maintain brand visibility, and achieve a better conversation rate and ROI.
Outsource Digital Marketing from VerveOnlineMarketing
You will need a reliable digital marketing service provider to outsource quality digital marketing services. VerveOnlineMarketing is the best digital marketing company in Jaipur and India as well. The company has around 15 years of experience and helped around a thousand businesses to grow.
We at VerveOnlineMarketing offer digital marketing, search engine optimization, social media marketing, paid marketing, performance marketing, influence marketing, and many more services.
VerveOnlineMarketing can provide customized digital marketing packages as well according to your business needs. All our marketing packages and services are affordable. So, if you are a business that wants to grow online and looking for digital marketing services then contact VerveOnlineMarketing today!
