Did you know that there are more than 1300 digital marketing companies in India?
No wonder the number is rising to never fall.
So, you have arrived at a point where you must start marketing your business online. It is time to decide whether to build an in-house marketing team or hire a digital marketing company in Jaipur. You are all set and prepared to market your brand digitally, but the only question that stays is ‘What could be the right way to do it’? We often get this question from our clients and trust us we love to answer it.
The difference lies in several aspects, starting from awareness about the brand to speciality, resources, scalability, accessibility, control, and most importantly the costs. In the following comparison, we will look at the pros and cons of both in-house marketing and agency marketing. This will help you make an informed and doubt-free decision. So, let’s go.
In-house Marketing v/s Digital Marketing Company
The comparison between building an in-house marketing team and hiring a professional digital marketing company in Jaipur is done based on the pros and cons of both. Read them till the end.
In-house Marketing – Building an In-house Marketing team
What is in-house marketing?
As the name suggests, in-house marketing refers to the marketing efforts made by an internal marketing team of the company. In other words, in-house marketing is the marketing done by the employees of the company for the company itself. In this marketing process, very few numbers or zero external individuals are involved.
While some companies prefer going on the path of agency marketing, others believe that in-house marketing is the future of digital marketing. Let us find out ourselves.
Pros of In-House Marketing
- Knowledge of the Brand
When you have an in-house marketing team, the team members are already aware of the brand. Hence, unlike agency marketing the process of knowing the brand’s values, objectives, resources, etc. is quick and easy.
Here are tips to comprehend your brand’s marketing objectives.
- Ease of Access
It is easier to access an in-house marketing team than to call external representatives for the tiniest things. It is one of the most common reasons, businesses like to develop their in-house marketing teams.
- 100% Attention on the Brand
It is a genuine tendency to hire an SEO company in Jaipur whose portfolio is impressive and is working for many clients. However, when it comes to availing these services, businesses want 100% of their attention at all times. This is impossible for marketing agencies who have multiple clients onboard. In such a situation, having an in-house marketing team works more for the brands.
Quick SEO Tips for You to Increase Website Rankings On SERPs
- 100% Control of the Brand
In-house marketing allows brands to have complete control over their marketing strategies, tools, and software. However, with agency marketing, brands need to share responsibilities with the hired marketing company.
Cons of In-House Marketing
- Recruitment of marketing team
Setting up an internal marketing team looks easy, but it’s not. It takes time and a lot of effort to hire the right people with the right skills and experience. In the end, it comes out to be a heavy investment for the company. While maintaining the team well doubles up the efforts and resources.
- Incapability of department
If the recruited team members are incapable of bringing in the results, it may turn out heavily on the brand’s pockets. Also, if they prefer location-based candidates, they may or may not find skilled ones and may have to compromise.
- Cost
It is never cheap to invest in an in-house marketing team. Even a less-experienced social media marketing professional can charge you much. Why not hire a full-time expert social media marketing company in India then?
- Expenses of Software
An in-house team cannot work without SEO tools and digital marketing software. Neither they could work without proficient content writers, graphic designers, and UX, and UI designers who will use those tools. Hence, the investment is mandatory. Such an investment is not required when you outsource digital marketing.
- Difficult to Scale Efforts
With an in-house marketing team, it is difficult to scale efforts, unlike a hired agency. This is because an agency consists of serval team members of varied skill sets which is not possible with an in-house team.
Agency Marketing – Hiring an Outsourced Marketing Team
What is Agency Marketing?
Agency marketing means hiring an external team of digital marketers or a digital marketing company in India. When businesses hire such agencies, they make such companies responsible for deriving the marketing strategy, scaling it, and achieving the desired results. Let us look at the pros and cons companies get when they hire SEO and digital marketing services.
Pros of Agency Marketing
- Expertise of Professionals
When businesses hire an SEO agency, they pay for the expertise the agency has to offer. Every professional SEO company in Jaipur has a team of experienced and skilled personnel. Their forte is to help businesses get the best return on investment from their SEO and digital marketing efforts. They know why the SEO ranking drops, what is the remedy, how long it can take to regain ranks, and all that matters.
- Hands-on Experience with Tools
Skilled professionals at the best digital marketing agencies have hands-on experience with varied tools and software. They don’t have to invest in the tool every time they associate with a business as they already have them.
- Multiple Specialities
A professional digital marketing company in India contains team members who specialize in SEO and SMO, web design, content writing, copywriting, email marketing, paid advertising, and other areas. This couldn’t be the case with an in-house marketing department.
- Ease of Scaling Efforts
Marketing agencies can scale efforts that an in-house team can’t. Whether the paid advertising budget has to be changed, social media campaigns need to be paused, etc. A digital marketing service can do that with the right skills and at the intended time.
- Cost
Hiring a marketing company will cost businesses less than building an in-house marketing team. This is because agencies charge as per the needs of the businesses. They are engaged with multiple projects simultaneously, unlike the in-house marketing team, where limited individuals are there to effort for a sole brand. Hence, the cost is less in hiring an agency.
Cons of Agency Marketing
Brands may not always find a suitable SEO company in their city. They might find a good SEO company in South Delhi. Hence, they cannot access the team as conveniently as they do with an in-house team. Here, they will also have the shared attention of the agency and will not be able to have 100% control over the tools, software, and strategies.
The Decision is Yours!
It is a fact that no one can know your business more than you. But is digital marketing all about it? Does proficiency and expertise mean smaller than 100% access to team members? The decision should seem quick to you if you have read the pros and cons keenly.
Being a leading digital marketing company in India, we take it as our responsibility to help brands make informed decisions. Success is definite when such decisions are made, that’s what we believe as a service provider.
Connect with VOM’s experts at www.verveonlinemarketing.com and get access to 360-degree digital marketing services for your business—request a quote today.
