Most startups, and small & medium scale businesses find it difficult to get sales from the website they have created. In fact, some of them start to question their decisions of creating a website in the first place. Well, to be honest, you already have an upper hand if you have a business website in this post-COVID era. Rest, all your problems may revolve around the lack of best SEO practices. How to rank higher on Google is the question everyone is having their eyes for. So let’s solve it.
But before that:
From its experience as an SEO company in India, Verve Online Marketing is here to cruise you through some sure-shot SEO tips to help your website rank higher on Google and other SERPs. Based on our personal experiences if done right, these tips work incredibly in your favor. Thank us later.
For starters know how does SEO work and why is important for every business (Startups to MSMEs and large-scale businesses).
19 Most Important SEO Tips To Follow For Higher Rankings
To be honest, Search Engine Optimization or SEO is not the task of a day or two, it is a constant process of getting educated about new trends, Google algos, that helps in improving and maintaining the rank of the website of SERPs. Without much ado, let’s start with the tips.
Let’s get this straight if talking about SEO, we have to turn our focus to Keywords, Content, Web Pages, and Backlinking.
Wondering exactly what happens to your website if you stop doing SEO?
Keywords
1. Search For Relevant Keywords
Keywords show the relevance of your web content to Google. Going with the words of the SEO experts “keyword placement, redundancy and overstuffing are tomorrow’s problems, what we have to do today is finding relevant keywords through which your site will appear on the SERPs”.
2. Avoid Keyword Stuffing
Keyword is the source of how Google comes to know the context of your website. But overstuffing of the keywords (without context) might be a dead-end for your website as Google algorithms are defensive and might mark your site content as “spam content”. Also, where you use the keywords is just as important as how many times you are using them.
SEO Tip: Try Harder To bring the target keyword to the title of your blogs or web content. Do the same with the webpage URL.
For Instance, your page is optimized for SEO services in India, then you need to place the keyword on the key places to let Google recognize your site whenever the visitor enters the search.
3. Find “Suggest” Keywords
While working with the long-tail keywords, you use the “Google Suggest” tool to find such keywords. The tool suggests the best contexts with the search queries that match your keyword. You come across 3 to 10 suggestions for the same keyword.
For Example SEO Services In India, you will get suggestions for long-tail keywords.
The icing on the cake is it works for Youtube, Wikipedia, Bing, and Instagram too.
4. Add Related Keywords to your site content
Google Hummingbird – it is Google’s effort to shift from simple keyword placement to intent search. This leads to showing more apt results to the users. Hummingbird revolves around showing semantic searches.
So what to do to rank?
SEO Tip: Add synonyms and other related keywords to increase the visibility of your website on Google – especially with intent searches. Include variations of your main keyword a few times in the content. SEO remains to be the key to your website’s overall success.
5. Create branded Keywords
Content and keyword management are all about the thought process and being in the same scenario like others, people tend to relate to the keywords you introduce.
Roadmap: Track the trend, Build A Strategy/technique/process, and introduce the concept that yours, give it a name.
This might seem overwhelming at first, but trust me what is unique catches the eyes over and over. Connect your introduced term to your website, blogs, GP, etc. As no other site has the concept, this proves your authority increasing the chances for your site to rank with similar or intent queries.
Content
6. Do Industry Study
It is time to turn the tables in your favour.
Go for industry study. Serving industry study, some stats and facts will attract the backlinking from authoritative sites in your niche. Infact, it is the personal word of BuzzSumo that publishing an industrial study can bring tons of traffic on your website, social media shares and mentions in the press.
Content that involves a unique industry study is likely to get backlinks quicker from the best sites. Result? Our goals of higher ranking through backlinks are achieved.
7. Upload Engaging Web Content
Do not give your users the chance to hit the “back” button.
Here, let us introduce you to the word “pogosticking”. Pogosticking is when a Google user clicks on your site but returns to the search engine as he didn’t get the result he was looking for. Or maybe your site’s content organization is not acceptable to the user’s sight.
As and when a user pogo sticks from your website it ends Google immediately reflexes that he didn’t like the results. In short, if your website content or arrangement is not viable, the search engine will down mark you.
SEO Tip: Incorporate only top-notch content with relevant information plus use a lot of tables, infographics, bullets and subheadings to organize your content. Well-organized content tends to get more attention and is much easier to read.
8. Adhere to the length of the content
Google prefers content-rich sites, the longer the content more information it has. Remember, this does not work well if your content has high redundancy. Content length is one of the primary factors that tell Google the quality of the website. Do not deviate from high-quality content or that might risk pogo-sticking.
Interested in creating thought leadership content? Here is all you need to know.
9. Provide Information in a Fun Way
Rendering information is an art. No one hopes for a “10 min read” theory article. If you are writing a blog for as long as a 10 min read, make it worth it. Introduce case studies, examples, charts, relevant pictures, infographics, and stats, use an engaging tone, etc.
I know, if I enjoyed reading this article, my audience will do too. Stick to a positive tone and let your audience get stuck to your article. It is sometimes better to break rhythm from written content to other elements as well. Though these elements help you explain your topics short and easily.
10. Create Shoulder Niche Content
Content is the king of the SEO world – this means you can’t escape the importance of publishing high-quality niche content. If you want your website to rank higher creating crisp and informational content should be #1st on your list. But, what if your niche is boring and you run out of interesting material to publish?
SEO Tip: Go for shoulder niches.
Shoulder niches are closely-related topics on which you can create content and bring your niche keywords to increase the visibility of your blogs on SERPs. For instance, you can go with various online businesses one could start from home and how they can use their local SEO services to increase their reach?
11. Find more guest post opportunities
By any chance, if you manage to reach the expert SEO team, that will tell you the importance of guest posting on other valuable sites. Several guest posting sites invite guests to post on their sites.
First: Find out some of the finest guest posting websites in your niche.
Second: Send them an email showing interest in posting a blog on their site.
Third: Write on some best and highly-engaging topics.
Fourth: Post.
Just like that, you get a link back to your website – increasing the chances to get more impressions.
12. Add “what is” headings to your site blogs
Quite underrated this is one of the most important SEO tricks that work wonders for a business site. As an SEO company says, more than 70% of the time a user wants to know certain terminology which is why he switches to Google. On the other hand, Google tends to fetch the answers with “what is X” in its search result.
For instance: If a user enquires about search engine optimization – the top 3 answers will have the title “what is search engine optimization?”
Updating And Optimizing Web Pages
13. Get Rid Of The Zombie Pages
Zombie pages are the pages that generate little to no traffic for the site. With no future scope too, it is highly recommended that you get rid of such pages. As soon as you delete the Zombie pages, your site hikes up on SERPs leading to more impressions on your website.
An e-commerce site saw a 31% increase in its organic search engine traffic (along with a 21% revenue hike) soon after it pruned 11k product pages from its site.
Want to know how this works? Well, Google is not interested in ranking the sites that have bloated low-quality content. In fact, Google prefers one strong page over 100 bloated ones. Google is particular about content management, and so should you.
14. Update old web pages
Do you have a bunch of outdated blog posts? For instance, if your site has a year-old blog telling the latest SEO trends, a year after, certainly those trends are no longer recent. Unfortunately, your blog post remains outdated until you update the blog with the most recent information. Even though the content you posted was extravagant and your blog was ranking high a year ago, it will go downhill as time passes and information becomes stale.
15. Increase the loading speed of your site
It is extremely difficult for your website to rank on google with the slow loading speed and site optimization. Thanks to Google’s “Speed Update”, your site can go downhill in terms of ranking if it is not optimized for smartphones or is slow to load. Get in-depth guidance on loading speed and its drawbacks on your online business from certified SEO experts at Verve Online Marketing.
Verve Online Marketing highly recommends you beware of these 9 SEO mistakes if you run an affiliate marketing site
16. Use Google Search Console
To solve an issue you must know how bad it is. If you agree with me on the same then let me introduce you to one of the best SEO tips.
Google Search Console – the tool helps you analyze the overall performance of your website. If you go to pages, you will come to know which page brings you the most traffic. In fact, you will be amazed to see all the keywords through which your site is ranking on Google (upon more research you will come to know your site is ranking for keywords that you never thought of).
Suppose Google is showing my site in results accidentally with 3 keywords, what if I tried?
SEO Tip: Make note of all those keywords and use them in your posts and web content. If I increase the intensity of those keywords, Google will rank my site for search queries including those keywords.
17. Improve Your Organic CTR
CTR stands for click-through rate. When you increase your CTR, more people will find your site through search results. Tip: using question title tags significantly boosts CTR. So as and when you get a chance use questions in your page’s/blog’s title. Also, use long-tail keywords to attract precise searches.
18. Rank in Featured Snippet
Featured Snippets, as the name suggests is a separate section of Google SERPs that shows featured results turning the limelight to the results. Yes, it is a privilege to get your blog/website on feature snippet. But how to achieve that spot?
SEMrush did an intense study on “Featured snippet” (analyzed a whooping 80 million keywords). Result? Adding a Q/A section to your content incredibly works in your favor when it comes to fixing a “Featured snippet” spot.
19. Get Backlinks From Visual Assets
When the website owners use your charts, infographics and visuals, you expect them to link back to you. What if they don’t?
We live in a world where nothing comes that easy. Most people are happy to link back to you given a friendly reminder.
SEO Tip: If you are frequent with uploading your content, spend some time executing the technique.
First: Find a visual asset on your site.
Second: Right-click to copy image address
Third: Search on Google with the same file name
Fourth: You will get all the sites that use your image.
Now it is easier to find sites that do not link you back.
Just The Right Way To Rank Your Website On Google
With these 19 SEO tips in your court, your website is most likely to rank on Google. You will feel the difference once you start using these SEO elixirs. Recognized by 10SEOS.com, Verve Online Marketing – a certified digital marketing and SEO company in Jaipur, is a click away from you. We get to the roots of your needs and bring only the best solution suites. If you have an itch in your brain regarding SEO, you are most welcome to comment below.
