Each product requires a different marketing strategy, selling inexpensive items requires a different digital marketing approach, and selling an expensive item requires a different approach.
There is also a need to understand which type of buyer will buy which product and how to reach them digitally.
This may sound like market segmentation but to understand today’s topic you have to understand the difference. Only then can you choose the right marketing approach to reach the right audience.
So, let’s first understand the high-ticket items.
What are high-ticket items?
High-ticket items or products are expensive items or services that command a premium price, due to branding or quality advantages. Normally, these products are 5 to 10x the average price of the product in this particular industry.
High-ticket items are:
- Luxury items: Such as watches, jewellery, supercars, and designer clothing.
- Digital products and services: Coaching, webinars, and training.
- Property: Land, expensive apartment, large home, or any expensive property.
- Degrees: such as MBAs, MDs, PhDs, and law degrees.
- Medical treatments: Treatment centres for celebrities or the rich.
- High-end technology: such as gaming laptops, luxury smartphones, drones, and high-end cameras.
- Trips and Tours: especially those to special destinations.
- Events: Special concerts, special NFT Events, finals of sporting events, company retreats, destination weddings, VIP bottle services, black Amex cards, and other special events.
- Services: Supportive services, competitive services, protective services, etc.
- Artifacts and antiquities
Here are some examples of high-ticket items:
Selling high-ticket items requires a different approach
Because high-ticket items are expensive!
Yes, it is a fact, and you need to keep it in mind while crafting a marketing plan. Since you are trying to sell expensive items, you have to target people who can buy these products.
Now you have a clear target audience, you just have to reach and convince them to buy your high-ticket products.
Targeting the mass audience with a general digital marketing strategy will not work in this case and a lot of effort and funds will go into vain. That’s why you need a different and well-focused approach to sell high-ticket items. This approach can be called high-ticket digital marketing.
High-ticket Digital Marketing
High-ticket digital marketing is a process of selling high-ticket items. However, it targets a smaller, more specific audience of potential customers. These customers are interested in higher-priced products or services.
High-ticket digital marketing is a part of digital marketing that focuses on helping businesses and individuals sell high-ticket items. It includes Email marketing, SEO, PPC advertising, affiliate marketing, Performance marketing and social media marketing, as well as some more sophisticated marketing methods like webinars, online courses, and content marketing.
With this marketing approach, you need to create an atmosphere of exclusivity and appeal around your brand to attract premium customers.
High-ticket Digital Marketing Channels
Here are some of the best channels for high-ticket digital marketing:
Website Optimization
Instead of choosing a free theme or basic structure, try to give visitors a good experience. You can do the following:
- Compressed Images: Use high-quality images but also take care of page loading speeds. Use images in .webp extensions and compress them to around 70-80%. In this way, you will neither lose image quality nor page speed. Provide a smoother experience to the visitors.
- High-quality focused content: Your content should be informative, targeted, and well-optimized. Use a content marketing strategy to target and guide buyers at every stage of their buyer journey. Create video content and webinars to make buyers aware of the product’s value.
- Make the payment process smoother: Provide them with content, impress them with the product demo, and show them how valuable and luxurious the product is but make sure that the payment process remains as quick and smoother just like a snap.
Content Marketing and sales funnel
Content Marketing and creating a sales funnel are two vital strategies for every online business. 72% of companies using content marketing saw an increase in conversions. It also builds trust and authority and allows the SEO team to use content in guest posting or PRs.
Whether it is for a website, webinar, testimonials, eBook, case studies, social media platforms, or emails, create meaningful and aimed content for your brand and high-ticket items in this step. Normally, a content-based sales funnel includes the following steps:
- Awareness: Make your possible customers aware of the brand or product, Create content, graphics, banners, and videos showing the product.
- Interest: To get them interested in the product and brand, you can create videos demonstrating its value, uniqueness, beauty, and craftsmanship.
- Evaluation: Let them try or check the product to see if it meets their needs.
- Negotiation: Customers may try to negotiate the price or terms of purchase.
- Buy: Your possible customers make a purchase. Visitors get converted to customers.
- Loyalty: Keep them engaged, convert them into loyal customers and promote other products as well.
According to a report, 71% of B2B content marketers say that content marketing is a critical factor in the success of their business, So take it seriously, and keep it on the topmost position of your marketing effort. You can adjust these steps according to the needs of your product. Some brands don’t include negotiation in their sales funnel so adjust them accordingly.
Email Marketing
Excellent email marketing is crucial for selling high-value items where purchasing decisions are not immediate, it has been observed that only 2% of visitors buy on the first visit, so you have to target them with other marketing efforts. Getting good at collecting email addresses and nurturing them through your funnel is a game-changer.
Craft engaging and focused emails with attention-grabbing subject lines. In it add well-written short content and some images/videos and then send it to all the relevant emails you have. Emails are still one of the best mediums to reach business owners, managers, and rich people who can afford to buy high-ticket items. So, keep it on top of your marketing effort.
Social Media and Influence Marketing
When creating content on your social media platforms for selling high-ticket items, it’s important to focus on quality over quantity. Under Social media marketing, create and post banners, videos, infographics, and podcasts, on your social media platforms.
Focus on what makes the high-ticket items valuable, and target your specific buyers with visually appealing ads, social media, celebrity endorsements, and influencers.
You can also connect with a few quality influencers who share the same or similar audience group. They will promote high-ticket items to the right audience and will provide you with much-needed exposure.
Paid Marketing
First, create a dedicated landing page which must have details, offering, and CTA text and button and then run paid advertising on platforms like Google Ads and social media to target specific, high-intent audiences with premium offerings.
When you’re using PPC ads for your high-ticket digital marketing, use long-tail keywords that include brand names and product descriptions/features. Then include images in the ads and on the landing page that emphasize luxury and quality. Highlight any premium features of your product.
Visitors who made any purchase can be targeted again with PPC remarketing, Emails and Re-targeting. So, you have more opportunities to remind them about your high-ticket item.
High-ticket Affiliate Marketing
Affiliate marketing is one of the proven methods for selling high-ticket items. It is because to sell exclusive and expensive items you need to build trust. And who can be better than already established bloggers, influencers, and website owners to build that trust?
Audiences trusting these affiliate marketers will also trust the brand and product, and that’s why it is a popular mode of marketing high-ticket items. Brands should create a dedicated page for affiliate marketers and try to grab the attention of affiliate marketers with some great deals and they will promote your high-ticket items automatically.
Build Community
Now you need to build community, you can consider it as the 6th stage of the sales funnel as well which we summarised above under loyalty. Selling high-ticket items requires more effort than selling low-cost or average-cost items but with a community, if you made some progress in your initial attempt, you don’t have to do the same again.
Build a community with emails, social media followers, affiliate marketers, and website visitors. This includes high-ticket buyers especially. After that, keep them engaged with the offers, and discounts and suggest more such products to them. It will provide you with a user base for all other high-ticket items.
Why Do You Need a Digital Marketing Company to Sell High Ticket Items?
In a blog post related to expensive products, we would like to take an example of the cheapest car in India i.e. Tata Nano. Tata Motors salespeople branded the Tata Nano as the cheapest car for people rather than the affordable car. This is one of the major reasons that ruined the sale of that car.
The thing to note here is that Indians needed this car, it was priced well, and many people are still using it proudly, it is still making headlines when people are learning its importance & capabilities, and demanding to bring it back (even in the EV version).
Words and choice of marketing strategy are very important for promoting and selling products whether it is high-ticket or low-priced items. You as a business don’t want to take risks when you are selling high-ticket items.
You need content, website pages, and strategies aimed at selling high-ticket items. A reputed digital marketing company like VerveOnlineMarketing can provide you with better results. They generally have industry expert content writers, graphic designers, SEO, SMM, Performance marketers, and front-end developers and by combining all these resources with their overall experience they can provide you with more efficient High-ticket Digital Marketing services. So, what are you waiting for contact VerveOnlineMarketing now!
Start selling your high-ticket items today!
Hence, you can sell high-ticket items with the help of digital marketing strategies, you just need a reliable and experienced digital marketing company. If you are looking for one such company in Jaipur then VerveOnlineMarketing is a leading digital marketing company in Jaipur. We at VerveOnlineMarketing have all the resources to help you sell your high-ticket items more efficiently. So, contact VerveOnlineMarketing now and start selling your high-ticket items today!
