Performance Marketing approaches are not standard for every brand/enterprise. Different marketing tool combinations and strategies must be tested before final implementation. The leading performance marketing company in India recommends that there is a need to focus on diversified channels to achieve performance marketing goals.
The selection of these channels is decided based on the brand’s specific needs, and their audience focus. However, irrespective of the industry or the sectoral preference, a free marketing tool that can be used is “Google My Business”. It can help you showcase your business in much specific manner and deliver relevant information.
What is Google My Business?
Also known as Google Business, is a free tool offered by Google, keeping in mind the small businesses. Every business may not have a dedicated website or online profile where they can provide cumulative information. Hence, keeping in mind such factors, Google has introduced a listing page, that allows businesses to list their business details.
Whenever, a user search for a relevant product or service nearby, these listings also appears as a part of the search results. The Google listing allows you to add the following details to your Profile:
- Business’s website URL,
- Business address,
- Phone number,
- Other contact details such as emails,
- Business/Product images
- Business Geolocation
- Google Street View
- Business Operating Hours
- Other Relevant Service Details
Benefits of having a Google Business Account
- Boost Digital Presence:
Google Business Account helps to boost your online presence. A leading performance marketer reflects that it provides an additional platform to showcase your business. It acts similarly to the business social media profiles. Hence, it helps in improving your digital presence and awareness among competitors.
You can add all the relevant product and service details associated with your business. It allows the customer to get a brief of your business in a single click.
- Improves SEO:
If you partner with the Best Digital Marketing Company in India, they will help create an SEO-optimized Google Business Profile. It is mostly done by focusing on relevant search terms, adding your product/service details, and other essential keywords. Such SEO optimization further results in improved site viewability and improved audience reach.
- Helps Interact with Customers:
Google My Business listing page provides your customer with all the relevant details including contact information. Hence, it helps in improved interaction with your audience. Partnering with a leading performance marketing agency in India can help improve audience experience in the process.
Google My Business profile provides relevant insights such as the statistics of visitors, the reviews of customers, and competitor comparisons. Hence, such data can be utilised to make improvements and relevant changes to your strategy.
- Improves Ranking:
Google My Business can act as a tool that can help you stand out from your competition. A well-optimized Google business page can attract audience attention and refrain them from visiting competitors’ websites. A major benefit of having a Google Business Page over a website is that it provides all the relevant information/details on the search page. There is no need to visit the website for basic details.
Hence, such an aspect helps in further improving your website ranking against your competitors.
How to Optimize Google Business for Performance Marketing?
Google Business can have significant benefits for your brand awareness and growth. But to optimize it, there is a need to focus on three key aspects including:
- Relevance: The information on your Google Business must be relevant. For instance; it must have to-the-point information and details. You must avoid mentioning your brand history or product ingredients on your Google business page.
- Audience Focused: Consider the pain points and the preferences of your customer. It is important to ensure that the details provided address their concerns. Such is important to improve/enhance audience engagement with your brand.
- Locally optimized: The significant benefit of SEO can be achieved through optimizing it for the local market/audience. The details listed should be optimized to suit the specific needs of the audience in the local marketplace.
Other Essential Aspects to be Considered
Partnering with a leading Digital Marketing Company in India can help you understand the relevance and significance of the Google Business. Also, they would help you identify the key factors that can optimize your business page.
- Ensure constantly updating the information: Google Business Page acts in real-time, and you must introduce relevant changes. Such changes might include changes in business hours, any festive holiday, or any real-time changes that your customers must know. Being active on your Google Business Page can also a better search engine ranking. Also, if are introducing any changes to your business, you must prefer making changes to your Google Business Description. It will promote a sense of credibility among your audience.
- Consider user reviews, feedback, and questions: Google also allows your customers to provide ratings and feedback regarding the business, product, or services. Also, customers can post any questions or queries regarding your business. Hence, it is important to have a regular check on your customer feedback and to revert them regarding their queries. Such helps in improving their experience while interacting with your brand. Also, it improves your trust and credibility.
- Utilize Google Posts: For your business profile, Google also allows you to create posts. These posts stay live for a week or two. Hence, you can use these posts to communicate with your audience about any specific offer or product launch. These posts include both the text as well as visual representation options. The best part of creating these posts is that they are live on search engines and are free.
Wrapping Up
Google My Business is a significant tool that can be utilized to promote your business and improve brand awareness. However, to ensure a better and optimized use of such a tool, you must partner with the Best Digital Marketing Company in India, i.e., VerveOnlineMarketing. We are an experienced service provider in the industry and well aware of the intricacies of these tools.
We have also been recognized as the best SEO Company in Bangalore, delivering brand-specific performance marketing and SEO strategies. Our experienced performance marketers can help you conduct a better evaluation of your existing strategies. Based on specific marketing strategies and suggestions can be made.
