To attract customers on the platform, the brands use different strategies. Email marketing is the one top-class approach where the brands connect with their users and potential audience. Email marketing comes under performance marketing used by the digital marketing agency to improve brand awareness.
Email marketing is the method through which the brands have the opportunity to introduce the users/consumers and introduce them to products and services. However, Email marketing also has various types, one of the popular ones is Drip Email Marketing.
Here in this blog, we will learn more about drip marketing and its type such that the brands can target their audience.
So let’s get started.
What is Drip Email Marketing?
Drip email marketing is the method used to improve the performance of the brand. It is also known as Drift Email Marketing. The digital marketing agency helps the brands regain the attention of its retaining customers and also new customers.
Drip marketing is a process, in which a series of automated emails get sent to people who take specific actions on your website. For any action, you can choose how many emails to send and at what rate to send them.
Drip email marketing is the marketing campaign that is used to send emails to customers who have abandoned the cart without purchasing.
Types of Drip Email Marketing
Email marketing involves various types through which the potential customer can targeted.
- Onboarding email drip campaign
The onboarding emails are for welcoming the audiences to introduce the brands. The convenient way helps the audiences to be aware of their brands. The intention behind these emails is to increase the sales and leads of the business.
For the email drip campaign, the brands can offer great deals and promotional things to the users. The audience connects with the email and finishes the funnel. The brand can connect with the best SEO company in Hyderabad to make effective emails for onboarding campaigns. The email for the drip campaign is used on the landing page of the brands. Ask the user to use promotional offers like free case studies, welcome coupons, bonus coupons, early access, etc.
- Retargeting email drip campaign
The retargeting emails are specially designed to target old customers. The old customers are already aware of your brand and to retarget them your brand should speak something new.
Meet with the SEO company in Chennai to better understand your brand services and prepare the white paper for it. A detailed study of the brand helps customers and new clients to know you better.
The retargeting email drip campaigns are mailed to the existing email subscribers. The brand shares the ebooks and white paper of the brands to aware more about the brands.
- Post-demo email drip campaign
In the post-demo emails, the brands can introduce their product demos of the reviews and feedback of the old clients. That helps the brand gain trust in the market. In the post-demo email, we can add video testimonials, tutorials, free trial offers, and likewise.
Ways to Write Drip Emails for Campaigns
Identify the areas for which you need to create the drip emails. The emails are prepared for a goal that includes the following things; increase ROAS, improve sales, brand awareness, etc. Below are the ways that help to create the email for drift campaigns.
- Informative but precise in length
In the drip email for campaigns must be informative, precise, and simple. It creates interest among the audience to get involved and perform action with it. The length must not be long which impacts annoying in the user’s experience. The email must be of good length with images that convey proper information.
- Emails on Friday
Fridays are highly engaging days for customers. It is the end of a hectic weekday and customers are likely to open the emails and read them rather than trash them. The emails you can prepare before and schedule them for the time when the user reads it for sure. As per the survey, on Fridays, the tendency to open an email is around 21% higher than on normal days.
Find out the right time to deliver the email to the subscribers on Friday. The right positioning of words, and the right scheduling of emails, will propel the chances of email reading.
- Follow-up sequence after no response
It is crucial to follow up of the emails of the previous emails. It would help brands to know the reason why the user couldn’t connect with the emails earlier. That helps you to know where the email would lack and what efforts it would need to plan for better emails. Therefore a sequence of follow-ups is important but make sure that the emails are not annoying to the users.
- Feedback
When the user completes their journey on the website, you should ask him for feedback. There are many channels for asking the user for feedback. It helps the brands to know the insight of the audiences and their needs.
You can ask the relevant questions in the feedback in a simple manner and the user can answer it in the surveys or on the calls or emails.
Conclusion
Email marketing is the best technique that allows brands to connect with their consumers and know about their needs. It is the best technique to retain customers when you do it in the presence of an expert digital marketing agency.
VerveOnlineMarketing, the affordable SEO company in Bangalore, helps brands promote their services to potential audiences with effective email marketing. For more details, you can connect with the consultants and share your problem. Meet with us today for any of the performance marketing of your brand.
