For every online brand being on the top of Google SERPs is the ultimate aim. Such online brands can either be existing or start-up businesses. But being on the top is not a cakewalk, several factors need to be considered. A leading Digital Marketing Agency or an SEO agency in India is well aware of such factors and can help you understand better.
At Verve Online Marketing, the leading SEO company in Jaipur, India, we have worked with brands from different industries across sectors. Hence, working for them has helped our marketers and professionals identify key focus areas that can contribute to website growth. Based on their experience, our SEO Experts have identified several hacks that can make your dream come true. The dream is to be on the top of search results.
As of the available data it can be defined that since 2002, Google has introduced several updates to its algorithm to retain the ethical and transparent nature of the platform. On average, Google introduces 5000+ minor or major changes to its algorithm in a year. Hence, being an entrepreneur keeping track of all such changes might seem to be impossible.
But to get your website ranked on SERPs, these are essential. Hence to eliminate such complexity, we have created this list of factors that can help you get better results. Also, you can connect with our SEO Experts to learn more about the applicable approaches for your website.
Essential Tips to Hack Google Algorithm
- Optimize your Site’s Speed:
Google does not define a standard or the maximum/minimum that your website must take to load. But value the user experience, it can be possible that your website is taking 3 sec to load, but your competitor’s is taking five sec. but still positioned higher than you. It is simply because rather than just being focused on website speed, it has also worked on other essential factors. For your website, you must work on creating a unique experience for your visitors. It can also be stated that the website loading time must not lead to diverting your user’s attention.
- Relevant and Updated:
To ensure your website ranking it is important to keep it relevant and updated. The relevancy is more associated with your industry/audience needs and your product/services. On the other hand, the updation is associated with the industry trends and the shifting focus area. Initially, when there were no such algorithm updates, the marketers used certain black hat strategies. It included keyword stuffing, and using other unethical practices. But nowadays Google Bots identify such practices and penalise your website.
- Site Design/Structuring:
One of the essential factors to be focused on is website design. Google Crawlers scans your entire website to check its structuring and accordingly ranks them. If the crawlers are not able to crawl through your pages, or they find your structure to be complex enough, you won’t be able to rank. You might think that these crawlers are mere AI tools, but that’s not the case. Google has designed these tools keeping in mind the audience preferences. Hence, it is important to hire an experienced website designer to keep it user-friendly.
Also, while optimizing your website, you must consider the mobile optimization factors. As majority of users, search for a product/service first on their mobile. Further, if required they shift to a desktop. So, you need to have a user-friendly website that is optimized for both mobile and desktop use.
- HTTPs Status:
Google checks for the Hyper Text Transfer Protocol Secure (HTTPs) status of your website. A secure website is important to keep the user’s/audience’s data safe and protected from any external threat. So if your website does not have an SSL certificate, it might not be able to surpass your competition. With increasing cybersecurity threats, Google emphasizes more on website safety and security approaches adopted by the brands on their websites.
- Bounce Rate:
Along with the technical and content aspects, it is also important to have a constant focus on your audience’s actions on your website. Suppose your website has surpassed all the technical tests of Google search engine, and got the position on the first page. But still, whenever a user/audience visits your webpage, they don’t stay for an approximate time. It reflects a higher bounce rate for your website. Such rates also have a significant impact on your webpage ranking.
- Responsiveness and Engagement on Website:
A key factor that the Google Algorithm considers in the present scenario is the engagement on the website. A brand’s website is not just a place to post information, but along with such, it is also important that it engages with the audience. Such engagement can be in the form of allowing users to post reviews, share content and post relevant feeds.
For example; you might have used Amazon’s shopping website. It allows the users to share the products, post reviews, connect with customer care executives and explore new and trending products seamlessly. Such factors keep the user satisfied and engaged for a longer period.
- BONUS TIP: Hire the leading SEO Agency in India:
You can simply overcome the above risks and barriers in the process by partnering with a leading and reliable SEO agency in India or Verve Online Marketing. A leading agency has experienced professionals who help you conduct a detailed website SEO audit. Further based on such they work on eliminating the identified SEO gaps in the process.
Also, they can help you with both the content as well as the technical SEO aspects that are significant for your website ranking on SERPs. Additionally, they have a constant focus on the algorithm updates being introduced and keep your website updated accordingly.
Conclusion
This blog covers the essential areas that are important for your website’s growth and its ranking on search engine pages. However, if you still need assistance you can connect with experienced SEO experts at Verve Online Marketing. We are the most trusted and ranked digital marketing agency in India, providing customized digital marketing solutions to our clients.
We are also the best SEO Company in Jaipur, India, who can help you in getting your website ranked ahead of your competitors. Irrespective of your business nature and size, we at Verve Online Marketing have a curated SEO strategy for you. So what are you waiting for? Partner with us today and get noticed by your targeted customers.
