If you are surprised by reading the headline, then do not be because it is correct. You may or may not notice different types of digital advertising formats online. But it is very accurate that companies

There are over 6.6 billion mobile phone users in the world. And this need not be in the headlines that everyday users are spending 5-6 hours on their smartphones. Gradually, the average time spent on phones

First of all influencer marketing is collaborating with relevant influencers with a good number of followers on social media platforms. This marketing depends upon the number of loyal and dedicated followers an influencer has. This helps

The increasing number of smartphone users has opened the door to mobile marketing for performance marketers. It is an effective tool that can help you to reach a wider audience base and improve your brand positioning.

Influencer Marketing is a leading trend in performance marketing to ensure a better brand reach. In 2022, the brand’s spending on influencer marketing has reached US$16 billion across the globe. Further is expected to grow at

Performance Marketing Campaigns can contribute towards the exponential growth of your organization. But to ensure the achievement of such goals it is important that results of such campaigns are timely monitored and changes are introduced accordingly.

Social Media Marketing is an effective tool that can help in enhancing your brand presence and positioning in the digital space. But there exist multiple social media channels you can rely upon to ensure your business

The major goal of every company is to meet with new customers and scale up their services. Using the performance marketing of companies, the business achieves results in a short time to avoid any rage. The

There are various elements involved in the success of a performance marketing strategy. Among such elements, the landing page plays a major role in improved conversion rate. If you have reached this blog, then I assume

In the age of business diversity, every brand wants to brute-force its reach and performance by scaling up important parameters. Without the use of a handful of tools, companies could not understand the market and nature

You might be aware of the existence and use of remarketing strategies by performance marketers. But do you what it is? And how it can be optimized? Don’t worry we are here to provide you with

Social Media is an effective platform that you can use to target your users. With over 4.89 total active users, social media provides access to about 60% of the global population. Among such about 70% of

Remarketing is a common tactic you all have heard many times. It is a method that is used for lead generation by PPC campaign experts. Start with the definition and then its benefits.  Remarketing is nothing

The number of smartphone users in 2022 has crossed 6.5 billion and is expected to reach 8 billion by 2026. It accounts for about 86% of the total world population. Hence, targeting users/customers through smartphones can

Driven by results, performance marketing is a valuable method in digital marketing. It is performance-based marketing, where companies pay performance marketing agencies only when the campaign achieves set objectives or the target user performs the desired

Landing Page Optimization (LPO) is a unique technique, designed to achieve specific goals. The LPO is the heart of the PPC campaigning, to increase conversions and generates a lead. It helps to improve the performance marketing

You are aware that performance marketing is based on actual/data-based results, which helps in better decision-making. But how do performance marketing companies evaluate such campaigns?  This blog is intended to provide detailed information on the metrics