A brand is a term that somehow shows the authority and popularity of a business, product, service, person, or even concept in the marketplace. This single term can differentiate your business from others. However, building a brand identity is not easy, businesses try different ways to establish themselves or their product line as a brand, but not all succeed.
Since 67.5 per cent of the global population has internet access, digital marketing seems an efficient option to build a brand identity online. But how digital marketing can help?
If you are also a business looking to be a brand or make a brand, this article is for you. In this article, we will discuss how digital marketing can help build a strong brand identity, we will talk about strategies, and approaches and will also take some examples to understand it in a better way.
What is Brand Identity?
To stay ahead of your competitors in a highly crowded market, your business or product line needs a personality (persona) that allows customers to easily connect with your brand.
Brand identity is the group of visual and communication components that deliver a unique personality to a brand. It also highlights the brand’s personality, values , and purpose.
If the personality or image of your business is positive, your current and potential customers will recognize you and take the desired action. If your brand image is not positive then your customers will stay away from your products and services.
In this digital era, brand identity creates trust and customers recognize you with visual elements. However, creating a brand identity requires attention to detail, research and a lot of effort. Digital marketing is like a godsend for businesses who want to establish themselves or their offering as a brand. Let’s see how digital marketing can help build a strong brand identity.
Digital Marketing for Brand Identity Building
Here are a few things that a digital marketing company can offer a business to help it become or create a brand:
Visual Appearance, Style, and components (Brand Assets)
Normally, digital marketing firms offer more than their core services. Other than marketing experts they also feature creative designers and content writers. Now if you have a name, talk to the team and let them craft an eye-catching logo, and website design for you.
Let them choose the font, colour scheme, symbols, and other visual elements for your business. If their work fits your vision and business goal then use these elements everywhere. Keep it consistent everywhere, from visiting cards to banners, and from website design to product packaging. If you need any help in getting and fixing these visual elements content VerveBranding now!
Consider Website a Crossroad
If you don’t have a website you are missing out on a huge chunk of profit. Websites are like crossroads in the digital world. People come here from various sources and then try to reach their destination in search of products, services, or information. So get a website as soon as possible.
If you already have a website then make sure to make it easy to navigate, understand and well optimized. It helps people get the things they want faster which works in the favour of the business or brand. On the website, maintain the brand style, colour scheme, and font to keep everything well aligned.
Get a brand story crafted by a professional
Generally, people start their business with a goal and vision and they also try to deliver some content about their journey and goal to their audience. But if you let a professional content writer write your story, it can do magic for your brand. This is because they are experts, they have experience and it is their job to not only write a brand story but also engage readers with your brand.
So, get help from a professional content writer, get a catchy slogan, a true brand story, and blogs. Blog posts need to be informative, true to the facts and engaging. Additionally, graphic designers can add weight to all the content written by adding informative and creative graphics.
Make sure to maintain, a consistent brand voice and style everywhere. So, people will connect all the elements with your business easily.
Marketing and optimization
Now you have brand assets, a brand story, a website and style. So now you have to make it reach a wide audience. There are many ways to do that, some of the popular methods are below:
Search Engine Optimization (SEO)
Search Engine Optimization is a marketing tactic to optimize a website’s ranking on Google. As per technical difficulties and components, it can be divided into various types including On-page optimization, off-page optimization, technical SEO, and Local SEO.
- On-Page SEO: It includes tasks such as optimizing titles, meta titles, meta descriptions, alt text, headings, keywords, internal linking, external linking, and content. It includes tasks which are performed on its own website.
- Off-page SEO: It includes backlink creation, guest posting, PRs, and more. These tasks are performed to boost the authority and reputation of the site and support the rank on SERPs.
- Technical SEO: Page speed, navigation, design, and technical aspects of a website are covered in this type of SEO.
- Local SEO: When a business wants to target a specific location or multiple locations then they incorporate local SEO tactics on the website and in their GMB listing.
Social media optimization
Almost everyone uses one or more social media platforms. Social media platforms are the best way to reach your target audience. It offers much-needed exposure to a business, product, or service.
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- Profile Picture and Avatar: Since you have a brand logo, name, and symbol, create a few versions of your logo to make it work across all social media platforms.
- Social media Content: Be consistent and post content frequently without spamming. Extract the best time of publishing for each platform and publish banners, reels, and shorts on respective platforms accordingly. In your content whether it is video or graphic maintain a consistent style and include your logo and brand name.
- Optimization: Timing of publishing content is important but optimize the content and profile as well. Take care of hashtags, captions, links, alt text, and available options to reach a wide audience.
- Get more positive reviews and ratings: Social media platforms, Google Maps, and marketplaces have features for reviews. Where users can publish their experience with your company, product, and services. Put effort through Social media, product packaging, or email marketing to get as many reviews and ratings as possible. Positive reviews will improve brand reputation faster.
Paid and Performance Marketing
In the above methods, we discussed methods to reach an audience organically, now it is time to grow exponentially and become a brand faster. Paid and performance marketing are the ways to boost brand recognition, sales and ROI. The main aim of a business is to reach as many people as possible because the more they see the more they talk about it.
- Paid social media marketing: If organic social media marketing sounds like a tortoise, spend the money and make it a rabbit. More people will see your content and interact with your brand which ultimately helps you reach a wider audience, boost engagement, boost sales and brand recognition.
- Paid Search Engine Promotion: Paid promotions (PPC ads) are here to help you conquer the SERPs, people who are searching for a product, service or information will see your website or webpage on top of the Search engine result pages (SERPs) which will increase brand reputation and will boost sake and interactions.
- Performance Marketing: It is like adding NOS Nitrous Oxide Injection System Kit (NOS) to your website, to boost sales and engagement. It is a mix of various strategies but the ultimate goal of this strategy is sales and brand growth.
Why do you need Professionals to build a brand identity?
Branding and brand identity building require a lot of time, resources, effort, planning, and knowledge. If you are planning to do it yourself then you will stay behind your competitors. Because gaining practical knowledge requires a year of time. Additionally, you can’t be good at everything, so focus on your business and think about other options.
The second option is hiring an in-house team, which again requires resources and time because finding experts and then hiring a team which has people for graphic designing, social media marketing, SEO, content writing, and website designing is not easy work.
Now let’s talk about the third option, which is outsourcing digital marketing services from a reputed digital marketing company. So, these companies already have all the resources, that your business needs to be or make a brand. You just have to give them aim and their fee and they will take care of everything including obstacles. So, now you can focus on the core operation without worrying about the branding and marketing work.
How VerveOnlineMarketing can help you build a brand identity?
VerveOnlineMarketing is not just a digital marketing firm but it is a leading digital marketing service provider in India. The company has around 15 years of experience in catering to all the digital marketing needs of businesses and brands.
The company has also helped many businesses to create their brand identity and then manage it positively for years. VerveOnlineMarketing Jaipur has the experience and all the resources of a team of marketing and branding experts. That’s everything a business needs to create and maintain a brand identity.
So, don’t lose the game, start building a brand identity with VerveOnlineMarketing.
