A recent marketing trend that everyone is talking about is Performance Marketing. No matter the business size and sector you are in, Performance marketing is a must if you want to get noticed by your audience. Various technical and data-based results prove that Performance Marketing is the best approach. But apart from the data-driven approach, there are several other factors to be considered.
If you have reached this blog, then we assume that you at least have a brief understanding of what Performance Marketing is and how it can contribute to your business. So let’s take a deeper dive and explore why you must consider performance marketing as an essential tool if you are looking for long-term brand growth and retention.
Performance Marketing v/s Traditional/Sales Marketing
Marketers can define various factors that can differentiate performance and traditional marketing approaches. However, among such approaches, the most basic is to consider the focus area of both marketing practices. The traditional marketing approaches only focus towards the sale of products/services. On the other hand, performance marketing aims towards product/service sales along with a focus on setting up a brand identity.
As per the performance marketers, sales is still the ultimate goal of marketing activities but is not the ultimate goal. In the performance marketing process, along with promotion, the aim is also to establish a brand identity in the process. Brand identity and its reputation in the long run act as key factors that help retain audiences in the long run. However, various other factors make performance marketing an effective approach than Sales marketing.
Key Reasons why Performance Marketing is a better option
-
Creative and Trendy:
A significant reason why performance marketing is considered to be an important approach is that it follows a creative and trendy approach. Performance marketers keep an eye on shifting social and marketing trends and accordingly plan for the brand’s marketing strategy. In comparison to sales marketing, it can be identified that performance marketing is developed as per the market, not only as per the product/service offered.
Such an approach to performance marketing helps to establish a better and more engaging brand image in the marketplace. As in the current market scenario, Gen Z is the majorly targeted audience base. Hence, considering such an approach, marketers make use of Gen Z slang and the preferred animations while creating campaigns. The involvement of influencers and other artists in product promotions on social media is a key example of how performance marketers benefit from emerging trends.
-
Audience-Focused:
Along with a focus towards market trends, the key focus of performance marketing campaigns is always towards the audience’s specific needs. The marketing message of the brand as well as the creatives being used are developed considering the pain points of customers. Not only the marketing campaigns but also depending on such needs, the required changes in products/services are also adopted.
Such an audience-focused approach in the marketplace helps brands to better engage with the audience. In the traditional marketing approaches the brand used to misrepresent their products to suit the audience’s needs. But it is not the scenario with existing marketing trends. Brands considering such approaches face heavy backlashes on social media and other digital channels.
For instance; it can be identified that sustainability is a key market trend being focused on by brands. Hence, irrespective of the product type and industry needs, every brand is focusing on adding a sustainable element in their product and branding approaches.
-
Long-term Orientation:
Performance Marketing not only aims to boost brand sales for a short period. But ensures a long-lasting impact on the brand image and revenue generation. Experienced performance marketers make use of a relevant mix of tools including PPC, SEO, SMO, and content marketers. Such a mix of performance marketing tools ensures educating and engaging audiences.
A leading Digital Marketing Company in India would help you understand in depth more about how you can work on such long-term impressions for your brand.
-
Selected Targeted and Retargeting approaches:
The digital or sales marketing approaches used to have an approach towards mass marketing. Whereas Performance Marketing aims towards categorizing and selecting audiences in the market and accordingly designing the marketing campaign to target such audience base. Experienced performance marketers at VerveOnlineMarketing also help planning on retargeting approaches.
Remarketing is an essential element of Performance Marketing, which is not being followed in Sales marketing. You must also be aware of the fact that to retain customers it is important to focus on keeping them engaged and informed. Such engagement helps to convert the audience or users who initially left your website without making any purchases. Hence, such helps in improving brand reputation in the long run.
-
Implementing in Planned Manner:
Performance Marketing is superior to sales marketing because of its focus on a planned approach. It can be identified that sales marketing has only a plan to reach an audience in the minimum time frame and sell out the available stock in inventory. But Performance Marketers follows a well-planned approach to achieve the branding goals in the digital space.
At the leading Performance Marketing Company in Jaipur, the marketers plan on a step-by-step approach. Such can ensure the establishment of a brand image and then use it to gain audience trust and drive organic traffic to the platform.
-
Data-Driven Approach:
You must be well aware of the fact that performance marketers rely heavily on data approaches for their results. Sales marketing practices only focus on tangible results, which can be the number of social media followers, the website traffic, and others. However, performance marketers aim to analyze the data collected through different tools and means.
The data helps in defining the impact that performance marketing has on the brand. It includes evaluating lead generation, customer conversion as well as a shift in revenue generation. Based on such data decisions, real-time changes/shifts in performance marketing campaigns can be made.
Wrapping Up
Hope the above blog has helped you understand the potential differences that exist between traditional sales marketing and the modern approach to performance marketing. However, you can explore more about performance marketing and how it can improve your brand performance by interacting with experts at VerveOnlineMarketing. We are the leading Performance Marketing Company in India providing customised marketing solutions to our clients.
The performance marketing professionals at VerveOnlineMarketing have worked with brands across sectors and regions. Hence, are well aware of the shifting trends and can deliver you marketing solutions accordingly.
