There are different types of ad formats present in performance marketing. Social media advertising is one of the best types of digital advertising. As you can identify from the name this advertising uses social media platforms like Meta (Facebook), Instagram, and many more. In this blog, we will discuss social media advertising including its types and one of the most popular platforms, Meta where ads get noticed the most.
What is Social Media Advertising?
As we mentioned above it is a prevalent form of digital advertising and is generally used for boosting marketing campaigns and better performance. The reason behind its popularity is its unique, quick, and effective ways of connecting with the audience.
Based on the several data sources and demographics social media advertising can personalize the experience for your target audience which automatically boosts the marketing campaigns. If you are willing to earn new customers and keep up with the competitive era, social media ads are the best way.
5 Types of Social Media Ads
As we know the field of content and internet marketing is continuously evolving this is why content and its demand is also evolving. People want to see different content on different platforms. This is why changing with the demand is a must. We have a list of common types of ads on social media platforms as follows-
Image/Photo Ads
The objective of static image ads is to create a more appealing approach for your product and services than text. It is psychologically proven that people get attracted to visual images more than simple text. These photo ads can be more appealing with the “call to action” buttons like ‘Shop now’ etc. This is because such a button can directly take a person to the website and make it easier to check out the product.
One thing to keep in mind while posting a photo ad is that you must post a high-quality picture with consistency and authentic content.
Video Ads
If you are thinking about what can be more appealing than photo/image ads then here is your answer. Video ads are the most interactive and most popular types of ads. Apart from the best appealing visuals, you can also get a maximum audience. With features of different social media platforms now it is possible to make short videos, for example, Instagram reels. This also means you have a short period to convey your message and engage the audience to see through the complete video. That will make them follow your social media pages and also more eager about your products and services.
Stories Ads
The third type of ad is a story ad. Many platforms like Meta, Instagram, LinkedIn, and Twitter have the feature of sharing stories. In this feature, you can share both photos and videos. The time of this full-screen display is generally 24 hours but the duration of the display differs according to different platforms. For example, if you take Meta then a photo story can be seen for 6 seconds and a video story can be seen for 15 seconds max. On the other hand, Instagram stories can go up to 120 seconds no matter the photos and videos. These stories give the option of swiping up and getting to the website to check out the product or service. The story is available for one day this is why it is best for short-term offers and deals.
Messengers Ads
Messenger ads are a kind of Meta ads the difference is that instead of putting the ads in the feed messenger ads are posted in chat tabs. These ads are part of a 1:1 conversation with a brand talking via messenger. The conversation is automated on an initial level the queries have been resolved and also like a user through the website.
Carousel Ads
These types of ads are available on Meta, Instagram, Messenger, and many other social media networks. It allows you to post 10 images or videos together with different links. These types of ads are used to highlight product specifications or detailed attributes of a product/service.
Meta: Most Popular Social Media Network
If you have been thinking about the social media platform you should pick then we must tell you that completely depends on your business needs and the type of audience you need. Each social media platform is different from each other and this is why their audiences are also different. What platform can give your posts an organic boost, you must understand then pick. Here we are focusing on one of the most popular and impactful social media networks, Meta.
Meta/Facebook
Meta is the largest social media platform in the world, so no doubt meta ads are the best and a must choice. Meta provides a wide range of target audiences based on age, location demographics, genders, occupations, interests, past activities, preferences, and many more. This platform is very reliable because of its visual features.
There are different types of Facebook ads like-
- Photo ads
- Video ads
- Story ads
- Messenger ads
- Carousel ads, etc.
All these types of ads can be used for building brand image, improving conversion rates, driving traffic, landing pages, etc.
The price of each type of Meta ad varies with the requirements and priorities you set before posting an ad. The best thing about Meta is that each function is specialized to optimize your spending and give you the maximum result possible according to its algorithm.
There are two types of Facebook ads one is a Sponsored ad and another one is a Right-hand column ad. They both work differently according to the marketing campaigns you are running.
Summing Up
At the end of this blog, we can say that all types of social media ads can be used at Meta. Meta is a great platform for any business development. This is the reason Meta is the very first preference for every business. If you are looking for a professional social media advertising company then reach out to Verve Online Marketing.
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