There are over 6.6 billion mobile phone users in the world.
And this need not be in the headlines that everyday users are spending 5-6 hours on their smartphones. Gradually, the average time spent on phones is getting an upward kick. Instead of resorting to their desktops to check out emails and other communication platforms, they prefer to make it a quicker deal using mobile apps. This proves that the effulgence of mobile marketing is incomparable when it comes to sustaining the user’s attention and interest.
Moreover, recent stats that marketers get over 57% of web traffic from mobile devices establish that mobile marketing has become an inevitable necessity for businesses. Mobile marketing makes things readily accessible, helps personalize user experience, and connects with users via varied channels. Mobile marketing ad clicks are even cheaper than desktop ad clicks. A valuable advantage, isn’t it?
However, to yield exceptional results and benefits, businesses must make efforts, the right way, and in the right direction. The 5 inspiring examples that we will discuss in this article have made efforts this way and achieved what they were seeking, just in time. But before we dig deep into these examples, let us first look at the significant efforts that businesses must make.
- Begin with hiring a performance marketing company. This will help you comprehend the entire marketing process, frame strategies, make efforts, and evaluate them the right way.
- Develop mobile-friendly websites. Mobile-optimized websites boost user experiences, hence increasing not only the time spent on the site but also engagement and retention.
- Choose SMS Marketing, as users are more likely to open an SMS than emails. It, thus, makes businesses more accessible, reaches greater customers, and boosts engagement. Besides, it can easily integrate with emails, social media channels, and other platforms.
- Draw your customers towards your mobile app. Provide app-only offers to your customers so that they want to switch from the website to your app.
5 Inspiring Mobile Marketing Examples For Your Business Growth
Now that we have learned about what efforts businesses can make, let’s look at the brands that have been employing these mobile marketing strategies right for growth.
1. Burger King Via Geofencing
What?
Geofencing is the use of GPS technology for the purpose of mobile marketing. It creates a virtual geographical fence that prompts the user when his mobile device enters or leaves that boundary.
How?
Burger King chose to geo-fence to combat McDonald’s, its biggest competitor. It used geofencing around the franchises of McDonald’s, which were nearby its outlet. This way, whenever a customer was around any McDonald’s he’d get a notification on the BK application. The notification would offer the customer a whopper burger at a lower price than McDonald’s and direct him to the nearest Burger King store to redeem it.
BK even promoted this feature on social media with #WhopperDetour, encouraging users to download the app and avail of the offer. This boosted the app’s downloads on iTunes so much that it became the most downloaded app of that period.
2. Starbucks Via SMS Marketing
What?
SMS marketing is a mobile marketing technique, where businesses send promotions via text messages to customers. Customers need to sign up to receive a brand’s promotional (and personalized) text messages.
How?
Starbucks heavily leveraged SMS marketing to boost customer engagement as well as sales. Users who downloaded the Starbucks app were asked to subscribe to their SMS services so that it can send them personalized messages about their orders, receipts, rewards, offers, etc.
The SMS subscribers even participated in their interactive SMS campaigns via trivia contests, etc. Winners were offered free beverages. These SMS campaigns have been significantly driving customer engagement and retention for Starbucks.
Also, read: Starbucks Logo – A Brief Logo History and What Makes it So Great
3. Netflix Via Push Notifications on App
What?
Push notifications are pop-up messages or alerts that an app generates when the user is not using it. It informs the user of new messages, new content, offers, social media updates, etc. What makes personalized push notifications so engaging?
- These notifications use users’ activity, behavior, and data to send recommendations, content, offers, etc.
- They are crafted with emoticons, rich media, GIFs, and similar engaging elements.
- Using AI, businesses can optimize send timings as well as titles of these notifications.
- It is easy to track conversions using push notifications, which makes the evaluation of whether the notification is effective or not, makes simple.
How?
While Burger King relies on geofencing and Starbucks SMS marketing, Netflix chooses personalized push notifications, as all it wants its users to continue watching and keep returning to the app. These notifications are based on the user’s behavior, which is why they are capable of being so engaging. Using app push notifications, Netflix was able to increase its retention rates by up to 10x.
Also read: How Does Netflix Make Money: Netflix Business Model, How Netflix Works, & Revenue Analysis
Best Netflix Statistics and Demographics to Know in 2023
4. Amazon Via In-App Marketing
What?
In-app marketing is a marketing campaign that’s created to be deployed inside a mobile application. It is basically designed to drive business revenue and therefore comprises multiple in-app tactics to communicate with users. Common examples of in-app marketing tactics include:
- Promoting goods for sale in the in-app purchase store of an app.
- Introducing the latest app features to active users.
- Providing incentives to users who share about the app on social media and attract app downloads.
- Attracting user interest in loyalty programs.
- Engaging them with reward-based ad placements.
How?
Amazon leverages in-app marketing to engage and retain users in large numbers. The app uses in-app tiles and banners to show offers and discounts. These offers are based on the user’s activities and behavior on this e-commerce app. Users who are familiar with the Black Friday sale might know that it uses full-page banners to showcase deals, time-sensitive offers, etc.
Through this, it keeps engaging the user and motivating him to keep coming back, finish a pending purchase, or refrain from missing a time-sensitive deal. Not only it boosts customer interest and engagement but also drives revenue.
Did you know that 35% of Amazon’s revenue is driven by its recommendation engine?
Also read: How does Amazon Work: A Look into Amazon Business Model and Revenue Analysis
5. Sephora Via Location-Based Marketing
What?
Location-based mobile marketing is yet another popular technique that several brands are using to expand their multichannel marketing strengths. This method uses the customer’s mobile phone location to prompt him about a deal/offer from a nearby business. These offerings are typically sent to customers using text messages.
How?
Sephora used location-based marketing to amplify its marketing activities, offline and online, to boost traffic in its physical store. It worked magnanimously. Users who’d come in a specific radius around Sephora’s stores receive a push notification.
The simple yet engaging notification either offers a discount code or an incentive that customers get on visiting the store. Sometimes it also includes a store map to help users navigate through the store and locate products easily. This personalized and compelling marketing technique has largely augmented users’ shopping experience and encouraged them to shop more in person.
Summarizing
So we just read how the biggest brands have leveraged mobile marketing to stay one step ahead of their competitors. It appears that soon, this marketing technique will overtake other digital marketing techniques to catch more customer engagement and generate higher revenue. It, therefore, makes it worthwhile for businesses, that haven’t opted-in yet, to start focusing on mobile marketing strategies and hire a professional digital marketing company.
Verve Online Marketing is a team of ever-enthusiastic and experienced digital marketing experts working day in and out to provide the best performance services to diverse brands. No matter, you’re a startup or an established company, we have expertise in every niche and scale. Connect with us today. Let’s plan your digital business growth together.
