We all have witnessed a massive increase in digital marketing in recent years and especially after the pandemic, more people are turning towards the internet. And the best thing about digital marketing is that it has everything your business requires.
Who doesn’t want to stand out in the market? Well, in this blog we have unlocked the 10 proven marketing strategies that will boost your marketing game like nothing else.
It’s an undeniable fact that it may look like an easy task and appears to be very tempting, but the thought that it could fail in person haunts you. Don’t worry you’re not alone.
Everyone thinks the same way, but you know what? A trusted and well-known Digital Marketing Agency in Mumbai or any other city like Verve Online Marketing can save enough money! So, let’s first discuss the importance of digital marketing in today’s fast-paced world. Give this blog a complete read, and hop on!
Importance Of Digital Marketing
First things first, digital marketing is the base of any business. It’s very crucial to understand your customer’s behaviour and what they prefer, every size of business is curated based on those main points. Now you must be thinking about the main points/strategies that a digital marketing agency or if you’re doing in-house business needs to know. We have elaborated all the 10 proven strategies in this blog, just scroll on to know more!
10 Proven Digital Marketing Strategies (You Should Not Miss This)
Are you ready to ace your digital marketing game? Well, you don’t need to look anywhere else. We’re breaking the strategies once and for all! Read on the strategies and start implementing them. Keep reading!
#1. SEO for Better Rankings & Visibility (On-Page, Off-Page, & Technical SEO Techniques)
Search engine optimization (SEO) is the foundation of digital marketing strategy. This comprises optimization of the website and content that’ll rank your website higher in every search engine result. By increasing your organic traffic, you can check on the main components like main focus keyword research, optimization of on-page techniques like website content, meta tags and other URLs, off-page techniques like backlinks, technical SEO techniques like the website seed and other mobile lines.
More than 8.5 billion searches happen every single day, and Google occupies 82% of the global search engine market. Don’t be surprised that the global SEO industry is forecasted to reach $122.11 billion by 2028. Now you must know how important is SEO rankings for your business!
#2. Content Marketing: Strategy That Drives Engagement
It’s a powerful tool that helps to deliver quality content to the audience. It helps in defining your brand to create awareness and generate traffic. You can use the insights to create an engaging content. All you need to do is include different kinds of content formats like blog posts, infographics, videography, and much more to attract your targeted audience.
Top companies with blog content have 67% more leads per month. As per the latest research, the average person spends around 7 hours consuming the content featured online. Said that, content marketing is very impactful it helps generate 54% more leads than the traditional marketing method.
Paid advertising can’t work in a long race, on the other hand, content marketing is the key. Let us demonstrate you with a diagram:
#3. Social Media Marketing For Brand Awareness on Different Platforms
Social media marketing is one of the most essential tools to create brand awareness. You can practice it all on different social media platforms that work best for you! You can target Facebook, Instagram, LinkedIn, Twitter, or any other social media platform that allows you to showcase your content and ads to a broader audience. Use hashtags and other relevant tags to increase visibility.
According to the survey, 78% of consumers believe in the brand’s social media presence rather than the brand’s trustworthiness.
#4. Email Marketing: An Impactful Tactic For Conversion
Email marketing is a powerful tool that helps in driving leads and conversions. All you have to do is create some creative subject lines and curate your emails in such a way that increases the email open rate. Include the clear message and desired Call to Action by making some clear purchases or signing up links in the email.
Pro Tip: 60% of the traffic comes from mobile devices, you must share your promotional emails or sign-ups that are right for all screen sizes. According to research, email campaigns lead to a 760% increase in company revenue.
#5. PPC Advertising To Drive Traffic & Generate Leads
Pay-per-click ads are perfect for digital marketing that leads to traffic and leads. Pick a PPC advertising platform that works with your goal and helps to engage your target audience. Here are some of the popular options that you can consider Google Ads, Facebook Ads, and other Instagram Ads.
How it works let’s check out:
| Feature | Pay-Per-Click (PPC) |
| What you pay for the ad | Each click on your ad |
| Action for the User | Clicking the ad. |
| Cost | This is not predictable. It depends on the Click-through rate (CTR) |
| Perfect For | Helps drive traffic to the website & promotes brand awareness |
#6. Influencer & Affiliate Marketing to Reach Target Audience
Influencer marketing can make your brand’s reach on a higher level. Look for the influencers that go well with your targeted marketing and share some valuable content. Influencer partnerships are all trending these days that promote your brand. Whereas, affiliate marketing also does the same in exchange for the commission.
Here are some insights for influencer marketing, take a look:
- Well, according to the 2024 Influencer Marketing Report, half of all consumers (49%) make purchases from the influencer’s posts.
- Near to all consumers (86%) make a purchase inspired by any influencer at least once a year.
- Well, there is no surprise that this influencer marketing industry is expected to grow to $24 billion in 2025.
#7. Regular Tracking & Analysing The Performance
It’s a crucial step in digital marketing as it involves tracking and gaining some important insights into your website to check customer behaviour. You can use different tools like Google Analytics and others to keep an eye on the audience, traffic insights, and much more.
Check out these key performance indicators, that helped various top companies as well.
#8. Video Marketing To Deliver High-Quality Content
Video marketing is a procedure of using videos to reach the targeted audience with the help of YouTube videos, and streaming on social media platforms like Instagram, Facebook, and others. Trust us, it’s an engaging way to create informative videos that can truly engage your right audience.
According to the research, 90% of brand awareness is through video marketing. And if we talk about web traffic, 86% of the traffic increases due to video which helps in generating leads. The video claims to impact directly on sales.
#9. Mobile Optimization: To Make Your Website Mobile-Friendly
Well, every person has a mobile device. Making it a perfect way to optimize your marketing effort as there are so many mobile users you can create a mobile-friendly website that must have no extra loading time and works quickly. You must ensure that your mobile app works smoothly so that users get all the notifications and help you promote your business.
50.3% of top markers leverage mobile optimization and 45% say that it’s the most optimizing way that works wonders for ranking highly on the SERPs.
#10. Begin To Podcast: To Reach New Audience
We think it’s the perfect way to tell your brand story and whatnot through podcasting. Do you agree with the same?
It’s an underrated but outstanding marketing tool that helps you reach a new audience, connect with your customers, and build brand authority (much required). This can help you grow faster and it allows you to reach and enlighten your audience with all your compelling content.
Here are some statistics about the podcasts:
In 2024, the number of podcast listeners worldwide reached 504.9 million, a 7.85% increase yearly. Isn’t it shocking? We know it is! It’s predicted that by 2027, the number of podcast listeners is expected to hit 651.7 million. All in all, it can be a perfect & powerful marketing tool.
Wrapping Up With…
Here in this blog, we have discussed 10 proven marketing strategies that will work wonders for you in every possible way. We have come up with this one-stop digital marketing strategy guide that will walk you through all the strategies you need to implement like an expert. Are you searching for the best digital marketing company in Jaipur, Delhi or any other city?
Well, look no further as Verve Online Marketing is here to help you with all. Yes, you heard it right!
From leveraging your SEO, and PPC marketing, and generating leads, to content marketing. We can do it all just for you! We can help you to achieve all your business goals and can work on every strategy mentioned above. You’ll see your brand growing on a whole new level and flourish in this competitive world. So, are you ready to get in touch with us today?
We’re pretty sure that you had a lot to take away from this blog. We’ll be back with such informative digital marketing guides. Until then, we bid a warm adieu! Keep reading!
