Modern-day brand promotion and marketing are all about creativity and uniqueness. The brands need to work on approaches that can establish a unique brand image. Hence, creating relevant and engaging content can be one of the essential and creative forms of attracting an audience. Such content can, however, be in any form or type such as video, image/visual, or even a piece of short-form educational text.
These content forms are essential because of the associated industry facts. Experienced performance marketers in the industry reflect that about 80% prefer a visual form of content. However, about 60% of the audience also prefers having textual information regarding their general queries and questions.
Hence, in this blog, we will discuss the common mistakes that you must avoid while developing any form of content. The suggestions are based on our experiences at Verve Online Marketing, the trusted Performance Marketing Agency in India.
Ignoring Audience Needs:
The most common error that brands make while creating content is ignoring the audience. In layman’s terms, it can be reflected that any piece of content created must be aimed towards audience-specific needs. While creating content you must be aware of the trends and audience interest, rather than your brand’s specific interest.
For instance; if you are a clothing brand, then you must know about the current styling trends, and should prepare your content accordingly. It would help you better reach and engage with your targeted audience.
Overlooking Competitors:
If you are a brand competing in the digital space, you must never overlook your competitors. The leading Social Media Marketing Companies in India constantly monitor the approaches being adopted by their client competitors. Such a focus can have significant benefits. As it can help you understand the trends and approaches that your competitors are adopting. Also, to add a competitive element to your content idea.
These approaches over time can help you stand apart from your competitors. Also, would help you be ahead of them in the digital space.
Inconsistency In Posting:
Whether you are working on a visual, textual or video form of content, it is significantly important for you to be consistent. A Leading Digital Marketing Company in Jaipur defines consistency as being on time, having relevant content, and having the right attitude. It is not always important to post daily on social media, but is important that if you post three times a week, then it is maintained. Also, your content must be relevant to the industry trends and your brand vision.
Focusing more on making your content viral:
Being viral on social media or any other digital platform does not have any set pattern or criteria. Any content piece in any form can become viral at any point in time. Hence, focusing simply on making your content a viral piece can end up making it a complete mess. Considering such it is recommended that you focus more on quality and engaging form of content. Also, such content must be developed only after proper research.
If your content piece has any unique information/idea that solves consumer pain points, with a pinch of creativity it can go viral.
Not focusing on Mobile Optimization:
The most common mistake that is made by marketers/brands is not focusing on mobile optimization. As marketers make use of desktops and laptops while creating content, they overlook the need to optimize it for mobile screens. But they should remember that almost 80% of your targeted audience is available only on mobile phones. So ignoring mobile optimization is leading towards a loss of 80% potential reach. The mobile optimization includes a focus on proper content structuring, formulation, and making it attractive for mobile platforms.
Not Planning on Channel/Medium:
Being a brand you can use a mix of channels to post your content online. Such a mix can include different social media platforms, blogging sites, discussion forum,s and any other internet platform. Hence, while creating content, the marketer must pre-decide on the channel where the content will be posted. Every platform has its own standards and set of audiences.
For instance, if you are planning for Twitter, you must focus on the trendiest and shortest form of content. On the other hand, you can plan on images and other visual elements for Instagram.
Focused more on Push Marketing Approach:
If you interact with a leading Digital Marketing Company in India, they will help you understand that performance marketing works more on a pull element. Through the campaigns, the marketers aim to attract audience attention and to convert them into potential customers.
Such a pull form of content ensures a major focus on audience-specific needs and accordingly helps the brand to communicate its vision and message. So it is recommended that your content be attractive enough to grab the audience’s attention and to convert them.
No Interaction With Audience:
Content Marketing in any form and on any platform requires interaction to grow. If you have posted content on any social media platform, and your audience comments on it, then you must revert accordingly. Active interactions further influence other users to engage in the communication and make it interesting. Also, such an approach further helps in achieving your content marketing goals.
Hence, simply posting the content and not interacting would not help you in yielding the potential benefit of the content for your brand.
Unstructured Content Piece
Irrespective of the type of information you are sharing or the size of the content, an essential aspect to be focused on is the structure of the content. You must ensure that you make proper use of font size, colour scheme and mix of other essential elements.
Experienced performance marketers in India recommended that your social media posts must include both text as well as a visual content element. Such helps in making your social media post more engaging and attractive.
Ignoring Brand Values:
The most important element that you must never forget irrespective of the type of content and trend you are following is your brand values. In the present marketplace, the customers are highly focused on brands that have their set vision and values and stick to them.
For instance; certain brands put sustainability forward, by making their supply chain environment-friendly. Such an aspect results in increased product prices, but due to their sustainable vision, they can sell their products even at a higher price point. Hence, such a factor also plays an important role in marketing your products and content creation.
Conclusion
If you want your brand to outstand your market competition, the only tool that can help you out is creative and engaging marketing. Marketing in the Digital age is all about working smarter and identifying innovative means to keep the audience engaged. So it is highly recommended that you partner with a leading Performance Marketing Agency in India i.e., Verve Online Marketing.
We are an experienced digital agency providing required marketing and branding services to our clients. At Verve Online Marketing we have a team of experienced Social Media marketers who can help you overcome such identified challenges/issues in your brand marketing. So what are you waiting for? Connect with our professionals today at the leading Social Media Marketing Company and experience your brand’s digital growth journey.
