Performance Marketing is a combination of several marketing channels. This is a common approach that you might have read while searching on the internet. Also, you might have heard about the same while interacting with the best performance marketing agency in India. In this discussion, you might have wondered what these multiple channels are. Is there any list that helps the performance marketers to decide on the selection of channels? If you have these questions, then this blog has the solution to all.
This blog will discuss the 10 important channels that are most commonly considered by performance marketers.
- Brand’s Social Media:
Approx. 90% of the global population actively uses the internet, and out of these about 60-70% are active on any of the social media platforms. Hence, this represents a significant portion of the audience that also includes your target audience.
Hence performance marketers significantly focus on creating a brand’s social media page. The presence of the brand’s social media page helps to create brand awareness and interact with the audience. The brands make use of social media platforms to spread awareness about their products, and also to take feedback from their potential customers.
- Influencer Advertisement:
A key marketing tool being used in performance marketing campaigns is influencer marketing. With the rise in social media channels, the number of influencers is also increasing. As per industry statistics, about 50-60 million influencer accounts are on social media channels across the globe. These influencers have their niche audience base, who follow the trends and the brands promoted by these influences.
Hence, performance marketers focus on identifying influencers suitable for the brand’s product/service type. Further, create engaging promotional campaigns.
- Display Advertising:
Another form of advertisement being used by performance marketers is display advertising. It includes the approaches through which the brands place the banner ads or other ads on the websites. These banner placements are not limited to websites but also include apps and other pop-ups.
The purpose of display advertising is to make use of images and visual artefacts to attract and retain the audience in the marketplace. It is an effective approach being used by the leading performance marketing companies in India.
- Native Advertising:
It is a form of advertisement in which the marketer ensures that the post/content easily blends with the platform background. These include the sponsored form of content on the different platforms. You might have seen these forms of sponsored content on social media, digital newspapers, and even on the search engine.
This type of advertisement easily blends with the original background, and if properly not recorded by the user, can create confusion. You read an article, which was detailing about how a service provider helped a brand to grow. As a part of native advertising, it might have the word ”Sponsored” written either at the start or end of the content. If ignored, it might look like a news article.
- SEO:
A digital tool majorly preferred by performance marketers is SEO. It involves making use of content strategies to dominate the search results. Such a content form includes writing blog posts, guest posts, articles, and other promotional posts that can aware audience. SEO helps in aligning the keywords with your brand, and to make your website/brand visible when the user searches for it. SEO is also a preferred approach by performance marketers, as in the long run, it can drive organic traffic to your website. Also, they take the help of the best SEO company in Jaipur, to create unique and engaging SEO campaigns.
- Paid Ads:
Paid ad campaigns or PPCs are among the most common approaches used by performance marketers. If you partner with the leading digital marketing agency in India, they will ensure the positioning of your product ads through the paid networks. Such paid networks include Google Ads and other social media platforms. These paid ad formats help in a better reach to get better conversion rates.
- Retargeting/Remarketing:
If a performance marketer is saying that every user landing on their ads can be converted in the first go, then it is simply not possible. Every campaign/ad has a bounce rate. Hence, performance marketers evaluate these bounce rates and the reasons associated. Based on this they plan on the retargeting approaches through which the customers who were not converted initially can be converted.
The retargeting approaches are made to be more specific and aligned with audience preferences. Hence, these have a higher chance of getting high conversion.
- Mobile Advertising:
The best digital marketing company in India understands the need and significance of mobile optimization. More than 60% of customers prefer searching for a brand or product online before buying it. Hence, the campaigns being developed must be also optimized for mobile or specific mobile advertisements are planned. Such can help to target the potential audience that predominantly uses smartphones than desktops. Also, such approaches reflect on brand’s diversification and an improved brand image.
- Affiliate Marketing:
It is also a common approach that is being utilised by the performance marketers. Such an approach provides benefits to anyone who cross-sells or promotes the brand’s products. The benefits are mostly in terms of discount coupons, incentives, or fixed compensation. In the long such, such a practice helps create a loyal audience base for the brands in terms of both the customers and affiliate marketers.
- Traditional Ad formats:
Depending on your brand preferences, and the target audience, performance marketers also make use of traditional ad formats. Such includes hoardings, outdoor advertisements, and other traditional sources. Such traditional ad formats aim to target an audience in a specific area and to connect with the offline audience. These approaches help the brand to establish a sense of credibility and trust among its audiences across the industry.
Final Words
The success of Performance marketing campaigns is majorly dependent on the ability and experience of the marketers to blend diverse marketing channels. Hence, it is recommended to partner with the leading performance marketing company in India i.e., VerveOnlineMarketing. We are a leading provider of digital marketing services in India and have also been recognised as the best SEO company in Jaipur.
Our team of experienced performance marketers can help conduct a brand audit and list out the marketing channels that can help in your brand’s improved performance. So what are you waiting for? Hire our best and most experienced performance marketers for your brand and experience digital success.
