The world wide web has taken everything in its stride and has opened portals of varied comforts which has made trade very simple. Almost all marketers across the globe find Online Marketing a superb way to get their services across a humongous clientele spread around the world that leads to mindboggling results in the form of profits. It is almost a virtual world that is at the command of a prospective customer. To add on, the personalized experience on the hands of both the ends makes a transaction simple, swift, and immensely rewarding that is because mostly the cost consumed is lesser in comparison to the physical shopping. Moreover, with Online marketing both the parties which includes the seller and the buyer saves a lot of time and the complete transaction is done in a very systemized and a disciplined manner. Every sector and all sizes of business – big to small are utilizing internet as a means to get their services across masses.
Now, since it is a very competitive arena, how does one marketing firm rise above others and garner more number of clients? There are countless techniques and one technique that online marketing uses profusely these days and cannot seem to be doing without is SEO, an abbreviated form of Search Engine Optimization. To put it in more simple terms it is a way through which a website can be found in the first few ranks in the search engine which is one medium through which people can reach a website and it is a common phenomenon that many a times people, if they do not see a website in the top 4 or 5 ranks, they completely neglect it.
SEO takes into account various elements. Some of them being excellent content, link building so that popularity can be attained, appropriate navigation techniques so that a client can easily navigate through the site and last but not the least, using social media as an armor to gain desired recognition.
A lot many times marketers use search engine optimization and undoubtedly run a good website but hardly use yet another element called SEM or search engine marketing which is gateway to monetary benefits. It is a paid method to get traffic exposure and what it ensures is a hike in the traffic to a website. Where earlier SEM was a term that was broadly used with SEO and conveyed the same meaning, today it is used to describe the way ads are purchased. One such example is pay per click.
Social media has had a brilliant run ever since its inception and its effects on masses is not just evident but prominent on almost all aspects of everyday life and SMO or search media optimization is a technique that replicates this fact. It takes into account RSS feeds, videos and content that is found on social media sites and various other blogging sites to publicize goods and services. Its interplay with various other techniques has yielded wonderfully profitable results.