The world seems to have found a new place to interact and it none other than the internet. The term socializing is just not confined to mere boundaries. The various networking sites have made it easy for everyone to get connected to anybody in any part of the world. The networking sites therefore represent the maximum traffic on the internet and for the same reason have become a part of various web advertising strategies.
Every company is a Social media marketing company:
Companies use networking platforms as a medium to garner as much traffic as they can. SMO techniques can yield profitable results since they lead to:
- Low cost
- High brand value: the various networking sites make a brand known to hundreds and thousands of people.
- Increment in sales tracking, exposure and page views
- Higher and more probable conversion of visitors to clients
- Higher, more efficient and legit link building
- Attainment of genuine customers who are well aware of a particular company’s goods and services.
- Interaction with clients/ visitors: A manager gets to interact with the prospective clients and not just that the visitors can discuss the services amongst themselves too.
Alliance of a Social media marketing company with seo techniques:
It is an obvious phenomenon that if a site has been able to garner enough presence on the networking podium then it would even be able to attain a good spot in the search engines which is quite essential for its ranking. Various leading search engines have therefore included this presence as important criteria to rank websites.
What actually is the blend of SEO and social networking?
For an online marketing company both these cannons blend in magnificently and result in SMO. The following optimization tools and various others are quite frequently taken into account by an online marketing company:
These are quite prominent on websites these days and so should be used. They even demonstrate how likable a website is amongst the users.
Use of icons:
These are used in a websites at prominent places that are frequently used by a visitor.
Means and modes of subscription:
Subscription is one method through which a visitor keep in touch with a website. These should also be grouped and displayed at prominent places of the website. The various sub options are:
- RSS feeds
Various networking sites have ways and means of creating these. Snippets is a small description of what a website is all about. There are various pluggins that help in tweaking and managing these.