Pick any website from the search page on the search engine and you will find that there is a myriad of elements. There is text, videos, images and various other things that in unison make a website look complete and attractive and it is a known fact that if something is attractive, it then becomes very easy to market it, to make it come across people and moreover sell it. As has been already proved and as is been reiterated by the latest Google rollouts, content is the absolute king. It has to be attractive so that the audience likes it and at the same time, it has to be genuine so that the search engine accepts it. Now, why does this phrase “content is the king” reverberates every now and then. These are the few of the many reasons that makes content the most important aspect of a website and why its marketing is important:
- A visitor at the very outset learns about a product through the website:
A website that is relevant, informative and has elements that are easy to perceive is likely to gain many visitors. A Content marketing company india invests in a lot of efforts to furnish their website with enriching videos, attractive images and precise and interesting text.
There are times when people just run away from the site because they find a site too complicated or too frivolous. A Content marketing company india knows exactly what is to be posted for whom. That means one such good company knows who their target market is and whatever is the target market, they would not feed them something that they would not be able to digest.
If there is traffic then the chances of converting are very high and thereby a company can see a humongous rise in their sales. Therefore, it goes without saying that high quality website can yield higher returns, both in terms of money and customers.
There is no search engine optimization – content marketing rivalry:
Yes, they both are friends and SEO company india knows that. This is not a random saying, the latest Google rollout penalize websites that use black hat tactics and award good ranks to those websites that are based on good content. In fact, it is this that makes your website achieve a good rank on the search engine and makes it visible. A good SEO company india uses all the white hat legit tactics for attracting visitors.
If in anyways the very thought of getting a good rank is bugging you, then have a look at these:
If your website is powered with web pages that are optimal in length, have interesting text, attractive images and videos then your website would not just be applauded by visitors but even by search engines as they will find that visitors are spending more and more time on your site.
Usage of keywords, legit links, and light web building tools will make your visitor attracting approach more precise and would even make it easy for the crawlers to locate where your website actually is.
Boasting on social media: If you think that your website has it all then give visitors option to boast about your site on social platform and soon you will see that your website will boom with visitors,
This is a world of show business and if you believe that your product is capable enough and you believe that it will sell like hot cakes then you will have to bring it out prominently to the world to be selling it like hotcakes. That is where the funda of advertising comes into being. It is about using ways and means to let people know that your products and service exist and they are nothing less than the best in the market. One tool that is popularly used by the venturing marketers is using web advertising. Web is a bigger picture that has other very effective elements. What does an Online marketing company india thrive on?
Search engine optimization: It is a way through which a website communicates with search engines and gains spot or rank. This is indeed a method of achieving a presence so that the website appears in the first few ranks of the page. An SEO company india has hold on all the techniques especially on content, design, linking and over all website performance which are necessary for a good rank. An SEO company india optimizes all the webpages of a website in such a manner that a website looks genuine and interesting.
Social media presence: If the product has its presence on the major networking sites then the chances of getting high sales are very high. A marketer could render options like creating a community, post updates and statuses. This option involves minimal cost because the sites are viral in nature and lead to immediate publicize the product.
Another way through which an Online marketing company india earns is making an account on google adsense. It is a way through which a website or a blog owner can generate some extra money by posting ads by google that are relevant to his content onto his site. This undoubtedly is the fastest way through which a website owner or a blog owner can mint tons of money and not just that it even open portals of endless amount of relevant information. This is how adsense works:
- An advertiser bids for certain keywords. Say for example an advertiser is into cars and has one such specific page on models. He would then bid for keywords like racing cars, racing models, etc.
- Adsense would then roll some spiders and they would see if a publisher’s website has content related to these keyword. If it does find one then it will post the ad on the publisher’s site.
- The more the number of clicks these ads attain, the more money the publisher will make.
What is SEO and why is it so important?
Search engine optimization has become a very important part of any existing website. Almost every company has an online presence and web is indeed a sure short way to reach a wider clientele. Having an online presence ensures that there is no stone unturned for the goods to come across the target customers. Search engine optimization is a technique through which a number of visitors can reach an online marketing company. The techniques increase a website’s visibility in the organic search engines and thereby the traffic.
Search engine optimization – then and now:
From 2000 to 2013, every online marketing company has seen a transformation in the optimization techniques. Initially for the first few years, the techniques were spammy and the websites just aimed at attaining ranks and links whether by hook or by crook. It wasn’t important from where the links came or how the keywords were used but as the leading search engines rolled their updates in the later years, webmasters and developers had to become more careful with their tactics. If a webpage or website was over optimized search engines detected it and removed it from the index and as of now, search engines are on a lookout for keywords that are more meaning intensive and links that are legit and are attained from websites that share the same kind of domain.
What to expect from SEO company India?
Selecting one would put a client in the hands of skilled website managers who would swiftly take ones business from ground to the sky. This is where intelligence blends with creativity and the output is magnificence. These are the few objectives that an SEO company India sharply focuses on:
- Creation of dynamic pages:
That are easy to load and even easier to use. Not just that since the leading search engines shrewdly scan them and test them on the touchstone of quality, the web pages or even the website as a whole have legit links and keywords as such websites no doubt attain good ranks.
- On page and off page activities:
On and off page activities increase visitor-ship, ranks respectively, and both are taken care of brilliantly.
- Usage of minimalistic codes that are clean and attention on small details:
There are certain aspects that can make or break a website’s rank. Say for instance if frames are used there is a possibility that the search engine would not index it and same is the case with high end flash websites. An efficient and skilled online marketing company would create a website after rendering the above tweaks to it.
For any company that aims to have a flourishing business that blooms with clientele it is indeed important to invest in legit website creation techniques for wider presence. This certainly is a daunting task which seems to be a piece of cake for only skilled web marketing companies, so choosing one wisely is definitely the order of the day.
Online marketing being the order of today’s trading structure has gained, is gaining and will gain a lot of prominence and ground. It is indeed the part and parcel of today’s business scenario. Therefore, firms carefully and intensively plan their SEO strategies which again comprises of many tactics that are quintessential for getting a good rank in the organic search engines, some of which are listed below:
Mobile friendliness: The smart phones have taken on the gadget market and every website has to be according to them. As per many surveys, more than half the smart phone consumers prefer reading mails and viewing websites on the phone and as it has been widely accepted that SEO for mobile is way above just and only just choosing keywords, it’s a phenomenon that is way more intriguing.
Link building: Genuinely built links that are not spammy and do not just rely on getting spaces in directories are for sure, the best way of gaining good positions in majority of the organic searches. Though link building a little tedious process that demands hard work, it is something that surely pays off.
While the global market immersing itself completely in such strategies, there are regions who in spite of showing a lot of promise, lag behind. Like the Asia Pacific region that needs to buck up as far as digital trends of marketing are concerned. There are factors like optimum budget and ROI metrics which are making the digital marketing of this region fall back. Skill shortage is again a hindering factor. Having said that, there is of course no doubt that if these are worked upon then in no time APAC would soon take a lead.
The seo strategies will be more visitor-friendly, more intent pondering and more precise, this is something that the leading search engines have claimed and so has clearly been done by the updates being released by them. The seo webmasters that support the theories of link building being dead are absolutely wrong and those who believe it to be true, are either spammers or are scared of the new updates that have recently been rolled out.
The webmasters who utilize black hat or even grey hat techniques do not perform link building and intentionally or unintentionally get into what is called link scheming. This is a word, which literally portrays a negative mean, and so it does for almost all engines. There is a wide gap between Link building and scheming. While former is fair way of attracting traffic and the latter does not garner traffic but penalization. It is therefore imminent for any Online marketing company not to indulge in scheming. The following points exemplify what scheming is and these will certainly land a firm’s website rank in trouble:
- Selling and buying links that pass the ranking algorithm:
This can include investing money on links or sending freeware for such links.
- Sending links to a partner so that it can link you back.
- Using anchored text that takes you to the articles on other sites.
- Faking comments or using comments with links that are optimized
A good Online marketing company will, at the very outset create links that are legit and which are not automated. Moreover, they would also not stuff a page with links but instead utilize few many links and post more comprehensive and coherent content. All this was already there and will be necessitated as a part of evolution. Almost every seo company india seems to have grasped this concept and if you want your business to flourish then taking assistance from one such company would be definitely be wise.
Having employed them, a firm can be rest assured that firstly whatever techniques would be used will for sure be legit and white hat even if it is using keywords. Yes, there are many companies who aim at just stuffing their site with keywords. An seo company india, in such a case would even consider using other words which would not let the site enter into the spammy horizon which is can badly hamper ranks.
Going online and selling goods and services is an obvious phenomenon for all kind of business firms and marketers. It is one brilliant way of reaching out to hundreds and thousands of visitors and build clientele. However, the question is, is it that easy for an Online marketing company to get the desired no of visitors? Also, the google’s new roll out has sent many such firms into a dilemmatic state for they will now have to be both strategically tactical in using techniques.
- Are the ranks gone for a toss?
The search engines are the determining elements for any website’s rank. This new roll out certainly sent jitters to several seo firms since google claimed that it was a major change in their algorithm in almost 12 years which further implied that attaining ranks would not be that easy now. Most of these firms even claimed that it possibly is a dead end for them. Well, there is although nothing to be scared about but sticking well to the basics is very necessary otherwise, the bird would soon poke and will poke an Online marketing company really bad. Now, what do these basics comprise? These are:
- Delivering a high quality website
- Relevant links and this means there should not be any illegitimate inbound links
- The content should be original, unbiased and comprehensive
- The birdie is perched on visitor experience enrichment:
There were times when visitors felt quite frustrated when they did not get a relevant answer to their search. With spammy seo tactics, websites were full of illegal back links sans content that made visitors think, what brought us here? Hummingbird will surely try to eliminate that frustration because now it does not just looks at keywords but even the context.
- For any seo company india – it is an opportunity and not a plight:
The almighty content has always ruled the strategies, tactics, and so to say, the websites of many companies that flourish upon fairness. It is always advisable for any marketer to take assistance from one such seo company india.
The webmasters of websites that employ lot many search engine marketing strategies will now have to be very careful of the content they produce because if they aim at just spamming their websites then they are going to be heavily penalized by the search engine magnate, Google or any top rung engine for that matter. This may happen in the form of downfall in rank, which is quite eminent for the existence and popularity of sites. Now how does this giant, rate websites and most importantly rank them? These probable parameters prove that the site and its content, both are trustworthy:
- The site should produce content that is factually correct
- It should not garner many complaints from users.
- It should not be biased: this means that the content should be generic and fair.
Search engines – bend their focus more on visitor friendly content:
The preexisting rollouts had been alarming enough and now, quite recently, Google flew its “hummingbird” and it has actually refined the complete search engine marketing. The roll out is more visitor friendly and therefore the chances of getting insightful sites getting a good rank are immensely high.
That is where the marketers who are bewildered, confused and scared of putting their websites can now knock the doors of seo company india. These seem to have absorbed the change well, for instance a lot of attention is now put to remove inbound links that are built unnaturally. Moreover, the area where almost every seo company puts maximum investment is high quality content and in fact user friendly and visitor intensive content.
Why is it required to develop a compelling site that is genuinely built?
An optimum and well-planned Online marketing campaign that includes both paid and non-paid methods of attracting website traffic would definitely take into account the various algorithms, which have been rolled out by the top-notch search engines. The sharp algorithms even take into account the visitor’s behavior i.e. they track the amount of time a visitor spends on a webpage, whether they spend a lot of time or move away after a mere glance. So, if the elements of the page are well designed and can be grasped in a mere look, the chances of getting rewarded are very very high. Marketers planning Online marketing tactics will have to employ more strategy intensive approach than mere tactic intensive approach.
With anything and everything making an online presence, the marketing and business strategies seem to have taken a web route all together and these strategies have culminated into profitable ventures oozing out millions, billions, and trillions. In the business-to-business commerce, popularly abbreviated as B2B search engine marketing is gaining popularity and ground both. Marketers are banking upon this because it is a gateway to generate leads. It would not be wrong to say that even the business leads expect a firsthand user experience much before they take a step further and buy a product. Unbelievably, if a customer is aiming to gain some experience, the lead has some experience and wishes to gain more out of an enhanced experience that the website is going to offer.
The search engine marketing aims at an optimal placement of the website so that it can appear in the top few ranks in a search engine and henceforth gain traffic. In addition to this, the traffic is genuine and is possibly well aware of the goods and services that a particular business firm deals in. Despite of this, firms show a lot of respite to the web advertising techniques and in several cases, many business firms who wish to aim at getting into a deal with another business firm seem to neglect this very useful strategy and a very common reason that they come up with is that they already know their leads. What they do not know is the fact that every industry has changed and magnitude of the change is high.
The techniques apart from being beneficial to you as a marketer are also of great advantage to your clients. With keyword rich page would help your client to not wander off and he or he would be able to find the products, for which they had actually headed to your web page. Taking assistance from seo company india can transcend all the boundaries. Yes! When a business firm says that they know their ground and they are doing business with customers, etc etc, it possibly comes out as either they are underestimating their own capabilities or they are unaware of the scenario they are in. The optimization techniques delivered by seo company india are strong enough to extend the business’s reach and make the prospective clients know so as to what the business is all about.