If one had to describe content writing in few words, it would not have been a very intimidating task. It is writing content for website or websites. The topics and formats vary. There are plain and simple articles that involve both formal as well as informal language. Then there are newsletters that aim at narrating the launch of goods and services. The content that is in demand these days should be well researched, that means the information should be relevant and to the point. In addition, the target audience should be able to connect with it and should be able to gulp the facts easily.
Since content writing is audience centric, it only being factual and not entertaining and interesting can lead to fatal effects and that is where website ranking comes into being. There are various aspects, which can either get your content great rank or make your content fall.
If an article is written in points with bullets, lists, paragraphs, subheadings, etc in place, the audience would find it easy to read the content and understand it, which further would increase the viewership.
- Your content is a journey which needs to be updated time and again:
It is not literally a journey but it has to be treated like one. You can’t just write an article and forget about it. Every time some new information about your content is out, it is quintessential that the content is updated which indeed would even provide newness.
- Keyword stuffing is a big no:
Leading search engine frown at articles with keywords stuffed and thereby the ranking of such articles also deteriorates.
Content marketing is the order of the day. Traditional marketing is slowly and slowly losing its relevance and everything is available online. Therefore, to sell anything communication is the most important thing and whatever is posted, is to attract target customer and in fact, Content marketing is nothing but a way to communicate with the prospective clientele. The more relevant the information is, the better the chances are of a visitor getting converted into a client.
Internet Marketing is the order of the day as far as buying and selling of products is concerned. For any sector of any size, online market area is definitely a boon for a business only when it is well aware of what is going around, the demography dynamics and their interest. Apart from aforementioned elements a marketer has to also take into into account its own tactics and fuse them with the knowhow of what is on. Internet marketing as being conjectured and proctored will be manifold times more competitive and unless an entrepreneur is well versed with the trends, he would not be able to stand the competition. The following trends are going to come to prominence in 2014 and most probably in the years to come.
Content will have the sovereignty and will comprise an intrinsic and important part of any website:
If you are marketer, you would definitely and more obviously want to instill your page with as much concrete information about what your target audience is going to buy. Your customers keenly look for the knowhow of your goods and services and then the more relevant and crisp the info, the easier it becomes for them to digest the information and remember coming back to your page!. This aspect is in fact more important if you want the searchers of your page to convert into customers and not just temporary ones but permanent.
Social Media, from its inception has gained a huge ground in every field of day-to-day life:
In almost every field especially in the trading arena and it is going to get bigger and better in the coming year. So, it is undoubtedly a very crucial tactic as far as Internet marketing in 2014 is concerned. It is quite imminent for merchants, traders, business enterprises and individually to use the various branches of social media to reap unending recognition and relish great profits.
Internet marketing in 2014 would be a more mobile friendly:
With technology opening its arms and with several new smart phones and tablets hitting the markets almost everyone will surf the web on their own device and therefore marketer’s website will definitely have to be mobile friendly.
Retargeting apart from several other SEO tactics will have to utilize to generate desired web traffic:
Retargeting is one technique that is used in abundance these days and is an important part of SMO an abbreviated form of search media optimization. It means every time a searcher leaves your page and goes o some other site, your ad is placed in front of them again. It is a psychology tested method and there are more chances of them returning and converting from a mere searcher to a customer. Giant search engines are going to rank web pages based on the SEO tactics they use.