The world seems to have found a new place to interact and it none other than the internet. The term socializing is just not confined to mere boundaries. The various networking sites have made it easy for everyone to get connected to anybody in any part of the world. The networking sites therefore represent the maximum traffic on the internet and for the same reason have become a part of various web advertising strategies.
Every company is a Social media marketing company:
Companies use networking platforms as a medium to garner as much traffic as they can. SMO techniques can yield profitable results since they lead to:
- Low cost
- High brand value: the various networking sites make a brand known to hundreds and thousands of people.
- Increment in sales tracking, exposure and page views
- Higher and more probable conversion of visitors to clients
- Higher, more efficient and legit link building
- Attainment of genuine customers who are well aware of a particular company’s goods and services.
- Interaction with clients/ visitors: A manager gets to interact with the prospective clients and not just that the visitors can discuss the services amongst themselves too.
Alliance of a Social media marketing company with seo techniques:
It is an obvious phenomenon that if a site has been able to garner enough presence on the networking podium then it would even be able to attain a good spot in the search engines which is quite essential for its ranking. Various leading search engines have therefore included this presence as important criteria to rank websites.
What actually is the blend of SEO and social networking?
For an online marketing company both these cannons blend in magnificently and result in SMO. The following optimization tools and various others are quite frequently taken into account by an online marketing company:
These are quite prominent on websites these days and so should be used. They even demonstrate how likable a website is amongst the users.
Use of icons:
These are used in a websites at prominent places that are frequently used by a visitor.
Means and modes of subscription:
Subscription is one method through which a visitor keep in touch with a website. These should also be grouped and displayed at prominent places of the website. The various sub options are:
- RSS feeds
Various networking sites have ways and means of creating these. Snippets is a small description of what a website is all about. There are various pluggins that help in tweaking and managing these.
Internet Marketing is the order of the day as far as buying and selling of products is concerned. For any sector of any size, online market area is definitely a boon for a business only when it is well aware of what is going around, the demography dynamics and their interest. Apart from aforementioned elements a marketer has to also take into into account its own tactics and fuse them with the knowhow of what is on. Internet marketing as being conjectured and proctored will be manifold times more competitive and unless an entrepreneur is well versed with the trends, he would not be able to stand the competition. The following trends are going to come to prominence in 2014 and most probably in the years to come.
Content will have the sovereignty and will comprise an intrinsic and important part of any website:
If you are marketer, you would definitely and more obviously want to instill your page with as much concrete information about what your target audience is going to buy. Your customers keenly look for the knowhow of your goods and services and then the more relevant and crisp the info, the easier it becomes for them to digest the information and remember coming back to your page!. This aspect is in fact more important if you want the searchers of your page to convert into customers and not just temporary ones but permanent.
Social Media, from its inception has gained a huge ground in every field of day-to-day life:
In almost every field especially in the trading arena and it is going to get bigger and better in the coming year. So, it is undoubtedly a very crucial tactic as far as Internet marketing in 2014 is concerned. It is quite imminent for merchants, traders, business enterprises and individually to use the various branches of social media to reap unending recognition and relish great profits.
Internet marketing in 2014 would be a more mobile friendly:
With technology opening its arms and with several new smart phones and tablets hitting the markets almost everyone will surf the web on their own device and therefore marketer’s website will definitely have to be mobile friendly.
Retargeting apart from several other SEO tactics will have to utilize to generate desired web traffic:
Retargeting is one technique that is used in abundance these days and is an important part of SMO an abbreviated form of search media optimization. It means every time a searcher leaves your page and goes o some other site, your ad is placed in front of them again. It is a psychology tested method and there are more chances of them returning and converting from a mere searcher to a customer. Giant search engines are going to rank web pages based on the SEO tactics they use.