The seo strategies will be more visitor-friendly, more intent pondering and more precise, this is something that the leading search engines have claimed and so has clearly been done by the updates being released by them. The seo webmasters that support the theories of link building being dead are absolutely wrong and those who believe it to be true, are either spammers or are scared of the new updates that have recently been rolled out.
The webmasters who utilize black hat or even grey hat techniques do not perform link building and intentionally or unintentionally get into what is called link scheming. This is a word, which literally portrays a negative mean, and so it does for almost all engines. There is a wide gap between Link building and scheming. While former is fair way of attracting traffic and the latter does not garner traffic but penalization. It is therefore imminent for any Online marketing company not to indulge in scheming. The following points exemplify what scheming is and these will certainly land a firm’s website rank in trouble:
- Selling and buying links that pass the ranking algorithm:
This can include investing money on links or sending freeware for such links.
- Sending links to a partner so that it can link you back.
- Using anchored text that takes you to the articles on other sites.
- Faking comments or using comments with links that are optimized
A good Online marketing company will, at the very outset create links that are legit and which are not automated. Moreover, they would also not stuff a page with links but instead utilize few many links and post more comprehensive and coherent content. All this was already there and will be necessitated as a part of evolution. Almost every seo company india seems to have grasped this concept and if you want your business to flourish then taking assistance from one such company would be definitely be wise.
Having employed them, a firm can be rest assured that firstly whatever techniques would be used will for sure be legit and white hat even if it is using keywords. Yes, there are many companies who aim at just stuffing their site with keywords. An seo company india, in such a case would even consider using other words which would not let the site enter into the spammy horizon which is can badly hamper ranks.