Internet Marketing is the order of the day as far as buying and selling of products is concerned. For any sector of any size, online market area is definitely a boon for a business only when it is well aware of what is going around, the demography dynamics and their interest. Apart from aforementioned elements a marketer has to also take into into account its own tactics and fuse them with the knowhow of what is on. Internet marketing as being conjectured and proctored will be manifold times more competitive and unless an entrepreneur is well versed with the trends, he would not be able to stand the competition. The following trends are going to come to prominence in 2014 and most probably in the years to come.
Content will have the sovereignty and will comprise an intrinsic and important part of any website:
If you are marketer, you would definitely and more obviously want to instill your page with as much concrete information about what your target audience is going to buy. Your customers keenly look for the knowhow of your goods and services and then the more relevant and crisp the info, the easier it becomes for them to digest the information and remember coming back to your page!. This aspect is in fact more important if you want the searchers of your page to convert into customers and not just temporary ones but permanent.
Social Media, from its inception has gained a huge ground in every field of day-to-day life:
In almost every field especially in the trading arena and it is going to get bigger and better in the coming year. So, it is undoubtedly a very crucial tactic as far as Internet marketing in 2014 is concerned. It is quite imminent for merchants, traders, business enterprises and individually to use the various branches of social media to reap unending recognition and relish great profits.
Internet marketing in 2014 would be a more mobile friendly:
With technology opening its arms and with several new smart phones and tablets hitting the markets almost everyone will surf the web on their own device and therefore marketer’s website will definitely have to be mobile friendly.
Retargeting apart from several other SEO tactics will have to utilize to generate desired web traffic:
Retargeting is one technique that is used in abundance these days and is an important part of SMO an abbreviated form of search media optimization. It means every time a searcher leaves your page and goes o some other site, your ad is placed in front of them again. It is a psychology tested method and there are more chances of them returning and converting from a mere searcher to a customer. Giant search engines are going to rank web pages based on the SEO tactics they use.
The world wide web has taken everything in its stride and has opened portals of varied comforts which has made trade very simple. Almost all marketers across the globe find Online Marketing a superb way to get their services across a humongous clientele spread around the world that leads to mindboggling results in the form of profits. It is almost a virtual world that is at the command of a prospective customer. To add on, the personalized experience on the hands of both the ends makes a transaction simple, swift, and immensely rewarding that is because mostly the cost consumed is lesser in comparison to the physical shopping. Moreover, with Online marketing both the parties which includes the seller and the buyer saves a lot of time and the complete transaction is done in a very systemized and a disciplined manner. Every sector and all sizes of business – big to small are utilizing internet as a means to get their services across masses.
Now, since it is a very competitive arena, how does one marketing firm rise above others and garner more number of clients? There are countless techniques and one technique that online marketing uses profusely these days and cannot seem to be doing without is SEO, an abbreviated form of Search Engine Optimization. To put it in more simple terms it is a way through which a website can be found in the first few ranks in the search engine which is one medium through which people can reach a website and it is a common phenomenon that many a times people, if they do not see a website in the top 4 or 5 ranks, they completely neglect it.
SEO takes into account various elements. Some of them being excellent content, link building so that popularity can be attained, appropriate navigation techniques so that a client can easily navigate through the site and last but not the least, using social media as an armor to gain desired recognition.
A lot many times marketers use search engine optimization and undoubtedly run a good website but hardly use yet another element called SEM or search engine marketing which is gateway to monetary benefits. It is a paid method to get traffic exposure and what it ensures is a hike in the traffic to a website. Where earlier SEM was a term that was broadly used with SEO and conveyed the same meaning, today it is used to describe the way ads are purchased. One such example is pay per click.
Social media has had a brilliant run ever since its inception and its effects on masses is not just evident but prominent on almost all aspects of everyday life and SMO or search media optimization is a technique that replicates this fact. It takes into account RSS feeds, videos and content that is found on social media sites and various other blogging sites to publicize goods and services. Its interplay with various other techniques has yielded wonderfully profitable results.